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Sony's BDZ-S77 Blu-ray recorder.


It's a world's first, and it's set to change the DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 scene forever, folks. Please welcome the BDZ-S77 from Sony, the first ever released Blu-ray recorder! Blu-ray discs A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview
The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc.
 are the successor to DVD and the living proof that for every marketing professional you manage to bury 10 feet down in the Nevada desert (just a suggestion), another 100 will pop up and spring another gadget (1) Slang for any hardware device, typically small. Synonymous with "gizmo."

(2) A mini application that resides on a computer desktop or personal home page, typically found in the Windows environment.
 format on you. Just when everyone is being persuaded to surrender their old videotapes and convert to the heavenliness heav·en·ly  
adj.
1. Sublime; delightful; enchanting.

2. Of or relating to the firmament; celestial: the sun, the moon, and other heavenly bodies.

3.
 that is DVD, the marketing department of your average consumer electronics conglomerate conglomerate, in business
conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company.
 ups and produces yet another new system you simply can't live without. But whether you welcome Blu-ray with open arms of view it as the next threat to the well-being of your pocketbook, the format is here to stay. Why? Because it's bigger (the Blu-ray discs are 23GB and the maximum capacity of the discs is said to be 27GB on one side), it's clearer (it can tope with high-definition images without compression losses) and it's faster, with a transfer rate of 36Mbps. The new format is backed by Matsushita, Philips, Sony, Hitachi, LG, Pioneer, Samsung, Sharp and Thomson, so resistance is clearly futile.

The BDZ-S77 has a built-in BS Digital television tuner An electronic part of a radio or TV that locks on to a selected carrier frequency (station, channel) and filters out the audio and video signals for amplification and display.  that lets the machine record two hours of programs in both 1080i and 720p and, if you're quick, you can snap one up in stores such as Yodobashi or Bic Camera in Shinjuku for under [yen] 400,000 yen (the manufacturer's suggested retail price is [yen] 450,000).

More info: www.sony.jp/products/Consumer/BD/index.html

[ILLUSTRATION OMITTED]
COPYRIGHT 2003 Japan Inc. Communications
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Japan Inc.
Article Type:Brief Article
Geographic Code:9JAPA
Date:Jun 1, 2003
Words:269
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