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SonoSite Appoints Vice President of Competitive Strategy and Innovation; Respected Industry Veteran Dave Willis Returns to SonoSite.


BOTHELL, Wash. -- SonoSite, Inc. (Nasdaq:SONO), the world leader in hand-carried ultrasound ultrasound or sonography, in medicine, technique that uses sound waves to study and treat hard-to-reach body areas. In scanning with ultrasound, high-frequency sound waves are transmitted to the area of interest and the returning echoes recorded , today announced the appointment of David G. Willis as Vice President, Competitive Strategy and Innovation. In his new position, Mr. Willis will be a member of SonoSite's executive committee and report to Kevin M. Goodwin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"I am very pleased to welcome Dave back to SonoSite," said Mr. Goodwin. "As one of our original employees he was instrumental in shaping the direction and market positioning of our earlier generation products ranging from the 180(TM) system to the TITAN(R) system. His deep understanding of our customers' needs is based in ground level clinical experience. In this new position, Dave will work cross functionally with the Sales and Marketing and Product Development organizations to optimize our technology and market strategies. He will be a tremendous asset to us as we bring forward major innovations that will further expand and transform the role of ultrasound in medicine."

Mr. Willis' career in ultrasound spans over 20 years and includes both clinical and corporate experience. He joined SonoSite in 1999 as Director of Product Marketing and was promoted to Vice President, Product and Channel Management in 2003. During that time he led the company's successful global launch of the TITAN system. Most recently, Mr. Willis was Vice President of Sales and Marketing for Ultrasonix Corp., a privately held, diagnostic ultrasound diagnostic ultrasound
n.
Use of ultrasound to obtain images for medical diagnostic purposes.
 company based in Canada where he was responsible for establishing the company's U.S. and Canadian direct sales organizations and a dealer distribution network in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. .

From 1989 to 1999, Mr. Willis worked at ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up  Ultrasound, now part of Philips Medical Systems, where he held positions of increasing responsibility for clinical marketing and international sales. Mr. Willis was also a sonographer Sonographers are medical professionals who operate ultrasonic imaging devices to produce diagnostic images and scans, videos, or 3D volumes of anatomy and diagnostic data. Sonography requires specialized education and skills to view, analyze and modify the scan to optimize the  at the Health Sciences Center in Winnipeg, Canada. He is a registered medical sonographer (RDMS RDMS Relational Database Management System
RDMS Registered Diagnostic Medical Sonographer (American Registry of Diagnostic Medical Sonographers)
RDMS Research Data Management Services (University of Delaware, Newark, DE) 
, RDCS RDCS Registered Diagnostic Cardiac Sonographer (echocardiographic technologist, echotech)
RDCS Regional Data Collection System
RDCS Reconfiguration Data Collection System
RDCS Reading Deaf Children's Society
) and has completed the Executive Education Program at the Wharton School of Business.

About SonoSite

SonoSite, Inc. (www.sonosite.com) is the innovator and world leader in hand-carried ultrasound, with an installed base of more than 25,000 systems. The company, headquartered near Seattle, is represented by eight subsidiaries and a global distribution network in over 75 countries. SonoSite's small, lightweight systems are expanding the use of ultrasound across the clinical spectrum by cost-effectively bringing high performance ultrasound to the point of patient care. The company employs approximately 500 people worldwide.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 30, 2006
Words:400
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