SonoSite, Inc. Introduces a Revolution in Medicine - the New SonoSite 180 Hand-Carried Ultrasound System.PHILADELPHIA--(BW HealthWire)--May 17, 1999--
The World's First All-Digital, Broad Bandwidth Ultrasound System Weighing 5.4 Pounds Unveiled at the American College American College is the name of:
and Gynecologists Meeting
SonoSite, Inc. (Nasdaq: SONO) today introduced the SonoSite(tm) 180 hand-carried ultrasound system to OB/Gyn physicians. For the first time, physicians will have the power of all-digital, broad bandwidth technology in an easy-to-use ultrasound system weighing 5.4 pounds. This breakthrough ultrasound system offers exceptional image quality and Color Power Doppler capability - unprecedented in a system of this size and cost.
The SonoSite 180 system is being previewed at the 47th Annual American College of Obstetricians and Gynecologists The American College of Obstetricians and Gynecologists (ACOG) is a professional association of medical doctors specializing in obstetrics and gynecology in the United States. It has a membership of over 49,000 and represents 90 percent of U.S. (ACOG ACOG American College of Obstetricians and Gynecologists.
ACOG American College of Obstetricians & Gynecologists ) Clinical Meeting, currently underway here in Philadelphia. One of the largest medical meetings in the country with an expected attendance of more than 5,000 physicians, ACOG offers healthcare professionals the opportunity to learn about medical advances in obstetrics and gynecology obstetrics and gynecology
Medical and surgical specialty concerned with the management of pregnancy and childbirth and with the health of the female reproductive system. .
The new SonoSite system will allow physicians worldwide to take advantage of high-performance ultrasound imaging for immediate diagnostic information at the primary point of care. Initial applications include gynecology, obstetrics and abdominal imaging to augment routine bimanual bimanual /bi·man·u·al/ (bi-man´u-al) with both hands; performed by both hands.
Using or requiring the use of both hands.
with both hands. pelvic exams, assess pelvic pain or abnormal bleeding and aid in basic fetal assessment. Additional applications for emergency medicine and cardiology are also being developed. The initial configuration of the new system offers both transabdominal and intravaginal imaging. The SonoSite 180 system is expected to ship to healthcare professionals and providers, worldwide, in late 1999.
"We are proud of this revolutionary ultrasound system and its potential to impact medicine, both clinically and economically," said Kevin Goodwin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SonoSite, Inc. "Until now, the routine use of ultrasound imaging has been limited by image quality, size and cost. We believe our affordable system, with its small size and outstanding image quality, will expand the modality beyond its current boundaries, resulting in the routine use of ultrasound in the initial physical exam."
"With the convenience of this portable ultrasound system, a scan can be done every time a patient comes in," said John C. Hobbins, M.D., Chief Obstetrician obstetrician /ob·ste·tri·cian/ (ob?ste-trish´in) one who practices obstetrics.
A physician who specializes in obstetrics. , University of Colorado Health Sciences Center The University of Colorado Health Sciences Center (UCHSC) is part of the University of Colorado System. It has recently been merged with the University of Colorado at Denver (UCD) to form the University of Colorado at Denver and Health Sciences Center. , Denver, Colorado. "I believe that this should result in fewer missed problems, and we could have a more efficient way of identifying those patients who need more comprehensive diagnostic scans."
Market research indicates that an increasing number of OB/Gyns believe that the use of routine transvaginal sonography sonography: see ultrasound (TVS TVS Transient Voltage Suppressor
TVS Textilverband Schweiz
TVS TV Virtual Surround
TVS Television South (UK; 1982-1992)
TVS Tornado Vortex Signature (doppler radar)
TVS Total Volatile Solids ) during pelvic exams represents an opportunity to improve medical outcomes.1,2,3,4 "A vaginal ultrasound probe offers a window to the pelvis, allowing both anatomy and function to be comprehensively analyzed. Routine use with the probe allows for earlier diagnosis and treatment of conditions that may have otherwise gone undetected with only a bimanual pelvic exam," said Steven R. Goldstein, Professor of Obstetrics & Gynecology, New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the School of Medicine and Director of Gynecologic gynecologic /gy·ne·co·log·ic/ (gi?ne-) (jin?e-kah-loj´ik) pertaining to the female reproductive tract or to gynecology. Ultrasound, New York University Medical Center.
A Revolution in the Making
SonoSite, spun-off from ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up Ultrasound in April 1998, received 510(k) pre-market clearance from the U.S. Food and Drug Administration (FDA FDA
Food and Drug Administration
n.pr See Food and Drug Administration.
n.pr the abbreviation for the Food and Drug Administration. ) last month, allowing the company to market a commercial version of the new device.
Leveraging technology that until now was found only in the most advanced computing hardware, the SonoSite 180 system takes advantage of the latest in silicon integration resulting in a high performance system with image quality comparable to larger, more expensive cart-based ultrasound systems, but at a significantly lower cost.
"We believe the new SonoSite 180 system will revolutionize the use of ultrasound in diagnostic medicine similar to the way that laptop computers and cellular telephones advanced computing and telecommunications," Goodwin explained. "Even beyond improvements in care, patients will benefit by avoiding what we have learned to call `waiting trauma' -- anxiety felt when a problem is indicated but diagnostic answers are not available."
"Information is power," said Greggory R. DeVore, M.D., of the Fetal Diagnostic Center, Salt Lake City, Utah For ships of the United States Navy of the same name, see .
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C. . "The SonoSite 180 can provide us with information we didn't have before -- knowledge that would allow us to communicate effectively with patients and make changes in treatments that could affect outcomes in a very positive way."
Product Architecture & Benefits
Development of the SonoSite 180 system was spurred by a request from The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. federal government Defense Advanced Research Project Agency Defense Advanced Research Project Agency - Defense Advanced Research Projects Agency (DARPA DARPA: see Defense Advanced Research Projects Agency.
(Defense Advanced Research Projects Agency) The name given to the U.S. Advanced Research Projects Agency during the 1980s. It was later renamed back to ARPA. ) for a battery-operated, lightweight, hand-held ultrasound device for military use on the battlefield and disaster recovery situations.
Key components of the SonoSite technology platform include:
- High-end, all-digital ultrasound and Application Specific
Integrated Circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ) technology enabled by four
custom-designed computer chips achieve high performance
while reducing size and power consumption
- Proprietary technology process allows production of
broadband transducers with performance comparable to those
of larger high-performance systems.
- Design engineering advances enable trained physicians to
integrate the system into standard exam procedures, an
advance that may someday lead to the use of ultrasound as
part of a routine examination becoming as standard as the
use of a stethoscope stethoscope (stĕth`əskōp') [Gr.,=chest viewer], instrument that enables the physican to hear the sounds made by the heart, the lungs, and various other organs. The earliest stethoscope, devised by the French physician R. T. H. .
- Flexible system architecture will support future development
for the specialized needs of additional medical specialties.
Pricing for the debut system will be less than $20,000 depending on specific configuration options. This low initial cost will enable healthcare organizations to increase diagnostic imaging capacity at a low incremental cost Incremental Cost
The encompassing change that a company experiences within its balance sheet due to one additional unit of production.
Incremental cost is the overall change that a company experiences by producing one additional unit of good. , but without needing to expand imaging facilities.
An "Out of the Box" Commitment to Education & Training
As part of a commitment to supporting accurate and responsible use of its pioneering medical technology, the company is creating the SonoSite Institute of Training and Education (S.I.T.E.). S.I.T.E. will be the first organization of its kind in the ultrasound industry. Guided by an advisory board of leading clinicians from around the world, S.I.T.E. will provide innovative and practical educational programs to prepare physicians and other health care professionals to properly acquire and interpret the images generated by SonoSite's ultrasound systems.
"Training and education is critical in the acquisition and interpretation of images, and we believe that the new S.I.T.E. institute will be one of the most important contributions our new company can make to the ultrasound community," said Allen W. Guisinger, SonoSite's Vice President Clinical Education and Strategic Partnership Development. "Additionally, SonoSite will be the first ultrasound company to deliver training materials with every ultrasound system - an extension of the "out of the box" experience that our systems will offer professionals."
New Company Pioneering Advances in Point of Care Medicine
The ACOG meeting also represents the debut of SonoSite, Inc. to the medical community. At the vanguard of point-of-care medicine, an advance in medical imaging technology that is revolutionizing the diagnostic process, SonoSite, Inc. is a new, global medical technology company with strong heritage in ultrasound imaging. Spun-off from ATL Ultrasound, SonoSite is dedicated to designing, developing and marketing highly portable, all-digital ultrasound imaging systems that provide excellent image quality.
SonoSite, Inc., (www.sonosite.com) headquartered in Bothell, Washington, is developing a new class of highly portable, all-digital ultrasound systems that are designed to have the image quality of larger, more expensive systems but will be small enough to be hand-carried from bedside to bedside and room to room in many clinical settings. SonoSite became an independent public company on April 6, 1998, as a result of a spin-off from ATL Ultrasound.
Forward-looking Information and the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.
When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 Certain statements in this press release, including statements concerning product development milestones and anticipated product launch, are "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guaranties of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect SonoSite's actual results include, among others, uncertainties as to the Company's ability to complete research, development and product introduction with the characteristics described on a timely basis or at all; the possibility of problems, delays or unanticipated expenses, including problems, delays or expenses involving technology development or obtaining government approvals, and risks relating to the validity of patents and the enforceability of patents. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Reference is made to SonoSite's 1998 annual report on Form 10 filed with the Securities and Exchange Commission for a more definitive description of such factors. SonoSite undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
1 Goldstein S, Shwartz L., et al: Ultrasonography-based triage triage
Division of patients for priority of care, usually into three categories: those who will not survive even with treatment; those who will survive without treatment; and those whose survival depends on treatment. for
peri-menopausal patients with abnormal uterine bleeding. Am J
Obst Gyne 177:102, 1997
2 Reuss L, Kolton S, Tharakan T: Transvaginal ultrasonography ultrasonography /ul·tra·so·nog·ra·phy/ (-so-nog´rah-fe) the imaging of deep structures of the body by recording the echoes of pulses of ultrasonic waves directed into the tissues and reflected by tissue planes where there is a change in in
gynecologic office practice: Assessment in 663 premenopausal pre·me·no·paus·al
Of or relating to the years or the stage of life immediately before the onset of menopause.
women. Am. J. Obst.. Gyne 175(5):1189-1194, 1996.
3 McKenney M, Rozycki G, et al: Symposium: Ultrasound in Trauma.
Contemporary Surgery 50(3):188-198, 1997.
4 Ma J, Abrahamian J, et al: Prospective Analysis of a Rapid Trauma
Ultrasound Examination Ultrasound examination
A medical test in which high frequency sound waves are directed at a particular internal area of the body. As the sound waves are reflected by internal structures, a computer uses the data to construct an image of the structures. Performed by Emergency Physicians. J
Trauma: 885, 1995
Note to Editors: representatives of the media are invited to learn more about SonoSite during the ACOG meeting, May 16-19; following the medical conference, briefings, additional information and graphics are available via the contact people noted on this news release.
- During the ACOG meeting, May 17-19, SonoSite will provide
information at an exhibit booth  about the SonoSite 180
ultrasound system. The booth will be equipped with sample
SonoSite 180 units, demonstration videos and SonoSite
representatives will be available to answer questions.
- On Monday, May 17, SonoSite is sponsoring an interactive,
multi-media event "Past, Present, Future of Ultrasound" that will
bring to life the history of ultrasound, present use in medical
diagnosis and the future of ultrasound as advanced by the
introduction of the new system. The event will be held in the
ballroom of the Park Hyatt in Philadelphia from 5 p.m. to 7 p.m.,
all ACOG attendees are invited to attend.