Sonic and Verance Join Forces to Deliver DVD-Audio and EMD Watermarking; Integrated Solution Simplifies Watermarking of DVD-Audio Content.Business Editors/High Tech Writers LOS ANGELES--(BUSINESS WIRE)--Sept. 25, 2000 Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ) and Verance Corporation announced today at the Audio Engineering Society (AES) convention in Los Angeles a strategic relationship to advance the use and integration of the Verance watermarking technology in SonicStudio HD. "With the addition of Verance watermarking technology, users will be assured that watermarking will be transparent to the listener, secure and survivable sur·viv·a·ble adj. 1. Capable of surviving: survivable organisms in a hostile environment. 2. That can be survived: a survivable, but very serious, illness. , even when the music content is altered or transmitted, and efficient both in terms of encoding and of watermark watermark: see paper. See digital watermark. detection," stated David Leibowitz, Chariman at Verance Corporation. "Verance is pleased to work with Sonic Solutions, the premier provider of DVD-Audio mastering systems, to provide an integrated solution to our customers for mastering DVD-Audio content and SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five Phase I content that complies with the industry standards." Verance's technology is the DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Forum's recommended format for DVD-Audio watermarking and has also been selected as the Phase 1 screening technology by SDMI (Secure Digital Music Delivery) for Internet audio distribution. "When considering watermarking approaches for DVD-Audio titles and EMD EMD Electromechanical dissociation, see there , it was only natural for Sonic to team with Verance Technology," said Yuki Miyamoto, Senior Strategic Business Manager for New Technologies at Sonic. "Integrating Varance watermarking technology helps ensure that Sonic users are able to produce DVD-Audio titles even more efficiently." Verance watermarking will be fully integrated into AutoSonic(TM), an option for SonicStudio HD. AutoSonic enables efficient batch processing (1) Performing a particular operation automatically on a group of files all at once rather than manually opening, editing and saving one file at a time. For example, graphics software that converts a selection of images from one format to another would be a batch processing utility. of soundfiles either by distributed processors on a network or by a single SonicStudio HD workstation. By leveraging AutoSonic's server-based processing, users can implement an efficient production process that includes watermarking soundfiles, sample rate conversion, ATRAC-3 encoding for electronic music distribution as well as formatting for DVD-Audio titles. About SonicStudio HD SonicStudio HD is Sonic's next-generation digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. featuring support for multi-channel sampling rates up to 192kHz, surround sound mixing and an ultra-fast editing interface. SonicStudio HD workstations can be expanded to include Sonic's full line of DVD-Audio authoring options including OneClick DVD(TM), a DVD-Audio workstation, and the DVD Creator 5.1 complete workstation. About Verance Watermarking Technology Verance audio watermarking solutions were adopted in 1999 as the global industry standards for copy control for DVD-Audio and for Phase One of digitally delivered music by the Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the (SDMI). Verance MusiCode system was honored by DISCOVER Magazine as the 1998 "Technology of the Year" in the Sound Category. Verance digital audio Watermark delivers indelible, inaudible copyright management information. The Verance Watermark becomes an integral part of the audio component, always traveling with the music through compression, processing and format conversions and the Watermark can be detected from both analog and digital sources. About Verance Corporation San Diego-based Verance Corporation is a leader in the development and implementation of watermarking technology solutions focusing on the copyright management, royalty distribution, information and product distribution needs emerging from the confluence of the entertainment, media, and wireless telecommunications industries. Additional information about Verance Corporation can be found at www.verance.com, or contact Jo Jo Platt at (858) 626-2770 ext. 1012 or jplatt@verance.com. About Sonic Solutions (NASDAQ: SNIC) Based in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. , Sonic (http://www.sonic.com) is the leading manufacturer of solutions for CD premastering and DVD publishing. SonicStudio HD is the leading digital workstation for preparing audio for release on CD and the first for creating content for the new DVD-Audio format. Sonic DVD Creator and DVD Fusion are the most widely-used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. Sonic DVDit! (http://www.dvdit.com) is the first application for DVD authoring targeted at videographers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Sonic is also a full voting member of the DVD Forum, the standards-setting body for the DVD format. The above paragraphs of this press release contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and quarterly report on Form 10-Q Form 10-Q See 10-Q. on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. (c)2000 Sonic Solutions. Sonic, Sonic Solutions, the Sonic logo, cDVD and DVDit!, are trademarks of Sonic Solutions. All other company or product names are trademarks of their respective owners. Specifications, pricing and delivery schedules are subject to change without notice. |
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