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Sonic and Panasonic Collaborate on Blu-ray Disc Authoring Systems for Hollywood Studios.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Matsushita Electric Industrial Co., Ltd. (NYSE NYSE

See: New York Stock Exchange
:MC), best known for its Panasonic brand products, and Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project.  (Nasdaq:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
), the leader in digital media software, announced today at the Consumer Electronics Show their intention to collaborate on the development of authoring systems for Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview
The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc.
 (BD)-ROM for professional use. The collaboration will speed the production of BD titles for commercial release.

Under the agreement, the two companies will contribute technology and engineering toward the development of BD authoring systems. By combining Panasonic's BD technology with Sonic's expertise in creating highly interactive professional authoring environments, worldwide distribution channel, and vast installed user-base, the companies expect to establish the infrastructure required for professionals to gain access to the authoring technology in order to jump-start BD-ROM (Blu-Ray Disc-Read Only Memory) See Blu-ray.  title creation.

Mr. Kazuhiro Tsuga, executive officer of Matsushita Electric in charge of digital network and software technology in Corporate R&D, said, "The alliance between our two companies marries our respective skills and experience, ensuring a better high-definition movie production environment for studios. Together, our efforts will help accelerate the introduction of Blu-ray-based entertainment to the home."

"We are delighted to be working with Panasonic to develop professional BD authoring systems," said Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group. "I am certain that with the collaboration of our technology partners, we will continue to provide Sonic customers with the latest and very best authoring technology available."

At the 2005 International Consumer Electronics Show (CES), sample BD movie discs, which were created with the alpha version Software that has just been compiled and ready for its initial test inhouse. See alpha test, beta test and release candidate.  of the authoring system, will be demonstrated at the Panasonic booth (9402 in Center Hall One) and by invitation at the Sonic Solutions demo suite at the Embedded Technology Forums (suite #205 at the Riviera Convention Center). Panasonic and Sonic Solutions plan to exhibit a beta version of the authoring system at the National Association of Broadcasters Convention (NAB) in April 2005.

About Blu-ray Disc

Blu-ray Disc is a next-generation optical disc format being developed for high-definition video and high-capacity software applications. A single-layer Blu-ray Disc will hold up to 25 gigabytes of data, and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data.

About Matsushita Electric Industrial Co., Ltd. (Panasonic)

Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand name, is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated sales of US$71.92 billion for the fiscal year ended March 31, 2004. Matsushita's shares are listed on the Tokyo, Osaka, Nagoya, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (NYSE:MC), Euronext Amsterdam, and Frankfurt stock exchanges Frankfurt Stock Exchange

The largest of Germany's eight securities exchanges, operated by Deutsche Borse AS.
. For more information on the company and its Panasonic brand, visit the Matsushita website at http://www.panasonic.co.jp/global/top.html.

About Sonic Solutions

Sonic Solutions (Nasdaq:SNIC) (http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback, and backup solutions that have become the premiere choice for consumers, prosumers, and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives, and consumer electronic devices. Sonic's digital media creation engine is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. .

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, DVDit, InterActual, MyDVD, RecordNow, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Forward Looking Statements

The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, Form 10-Q Form 10-Q

See 10-Q.
 and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2005
Words:839
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