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Sonic Scenarist World's First Authoring System to Support Warner Bros Total Hi Def Disc.


Industry's Leading High Definition Authoring System to Streamline THD ThD
abbr. Latin
Theologiae Doctor (Doctor of Theology)

Noun 1. ThD - a doctor's degree in theology
Doctor of Theology
 Disc Creation

NOVATO, Calif. -- Sonic Solutions([R])(NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
), the leader in digital media software, today announced its Scenarist sce·nar·ist  
n.
One who writes screenplays.


scenarist
the writer of scenarios, story lines for motion pictures.
See also: Films

Noun 1.
([R]) Workgroup authoring systems for HD DVD and Blu-ray Disc will support Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Total Hi Def Total Hi Def Disc, also called a Total HD or THD, is an optical disc that includes both rival high-definition optical disc formats, Blu-ray Disc and HD DVD.[1] It was officially announced January 8, 2007 at Warner Bros.  disc through a new product called THDassign([TM]). With Sonic THDassign, facilities and content providers will have a simple and streamlined way to combine finished high-definition projects created in Scenarist HD DVD and Scenarist Blu-ray Disc authoring systems for release on the Total Hi Def disc, which plays the HD DVD format on one side and the Blu-ray Disc format on the other. THDassign is expected to be available as a separate add-on for Scenarist systems in February 2007.

"We welcome Sonic's support of Total Hi Def within their well known Scenarist authoring systems," said Stephen Nickerson, Senior Vice President of Market Management at Warner Bros Home Video in Burbank, California. "Total Hi Def is the right answer for studios that wish to publish content in the new HD formats, but have been delaying in hopes that a single disc format would emerge."

THDassign works by providing essential meta-data and volume tagging information for the CMF CMF Christian Medical Fellowship
CMF Compressed Mortality File
CMF Content Management Framework
CMF Council of Michigan Foundations
CMF Congressional Management Foundation (Washington DC, USA)
CMF Code Monétaire et Financier
 outputs from both Scenarist HD DVD and Scenarist BD authoring systems. This information is essential to maintaining volume integrity when combining the format layers in a Total Hi Def disc. Scenarist is the world's only system that provides professional-level authoring for both HD DVD and Blu-ray Disc formats, providing specification-level access and the hands-on control required for advanced interactive title creation.

"For some of our major studio clients, the prospect of creating two sets of SKUs per high-definition title is a daunting daunt  
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.



[Middle English daunten, from Old French danter, from Latin
 prospect. Now thanks to Total Hi Def, our clients have a single SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one.

SKU - stock-keeping unit
 option," said Charles Potter, vice president of digital media services at Ascent Media Group, a world-class authoring facility in Burbank, California. "Sonic's Scenarist Workgroup authoring for BD and HD DVD already play a key role in our high definition business plan. With the addition of THDassign, we'll be able offer Total Hi Def disc creation services quickly and easily."

"Sonic has been providing essential technology for media creation facilities since the company's inception," said Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group. "Our renowned Scenarist Workgroup along with THDassign to support Total Hi Def is representative of our continuing support for Hollywood content holders and professional authoring companies everywhere."

About Sonic Solutions

Sonic Solutions (NASDAQ:SNIC)(http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 film releases, to the award-winning Roxio([R])-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. .

Sonic, the Sonic logo, Sonic Solutions, Scenarist, THDassign, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners.

Forward Looking Statements

The above paragraphs of this press release may contain forward looking statements that are based upon current expectations, including views regarding future Total Hi Def market opportunities and the potential benefits of THDassign. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2007
Words:738
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