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Sonic Introduces Mastering-Quality H.264/AVC High Definition Encoding for Next Generation Disc Formats; Sonic HD-Series AVC Encoder to Enable Hollywood's First HD Title Releases.


LAS VEGAS, Nev. -- Sonic Solutions (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
), the leader in digital media software, today introduced its HD-Series AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264.

(2) (Audio Visual C
 encoder, a mastering-quality encoding system specifically designed to meet the stringent image-quality demands of major motion picture studios and high-end authoring facilities. Combined with Scenarist sce·nar·ist  
n.
One who writes screenplays.


scenarist
the writer of scenarios, story lines for motion pictures.
See also: Films

Noun 1.
(R) HD and Blu-ray Creator(TM), Sonic's new HD authoring solutions, the HD-Series AVC encoder provides title creators with a complete workstation solution for developing discs in the new HD DVD and Blu-ray Disc formats, which are scheduled for launch in 2005 and 2006.

Sonic's HD-Series AVC encoder makes use of the high profile features offered in the AVC specification, also called H.264 or MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  4-Part 10, and has been optimized to provide mastering-level image quality at low bit-rates while maintaining the HD performance that studios demand. It also features Sonic's unique segment-based re-encoding, which allows compressionists to efficiently optimize image quality on a frame-by-frame basis. The encoding process may be customized via detailed parameter access, and is tightly integrated with Sonic's title development workflow, which can accommodate both HD-DVD HD-DVD High Definition Digital Versatile Disk  and Blu-ray Disc formats.

"High-definition video encoding presents significant challenges, not only for balancing image quality with stream efficiency, but also for managing the inevitable issues that arise between various platforms in the early days of a format launch," said Morgan Holly, managing director at Blink Digital, an Ascent Media Group company and leading DVD authoring facility in Santa Monica, California For other uses, see Santa Monica (disambiguation).
Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north,
. "Sonic's tools have long provided seamless workflow integration between encoding and authoring, and their professional encoders provide the exceptional quality our industry needs while significantly reducing the problems typically associated with third-party component compatibility. That is especially important for us as we launch our HD title authoring and encoding business."

The HD-series AVC encoder is the latest development in Sonic's long history of leadership in meeting the title development needs of studios and independent facilities. Sonic's professional line of authoring and encoding products deliver master-quality video coupled with the maximum workflow efficiency required for success in the fast-paced professional authoring industry.

Specifications for Sonic's HD-Series AVC encoder include:

--High Profile, Level 4.1 AVC HD streams, compliant with HD DVD and Blu-ray Disc specifications

--Bit rate-controlled CBR/VBR and quantization-controlled VBR (1) See MP3 VBR.

(2) (Variable Bit Rate) Refers to a communications or computer channel that changes its transmission speed based on any number of criteria.
 encoding modes

--Precise segment-based re-encoding for ultimate control of bit rate and quality

--DTS(TM) HD and Dolby(R) Digital audio codec support

--Support for uncompressed, 4:2:2, 10-bit AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples.  and QuickTime(TM) source video files

--Advanced AVC toolkit including CABAC CABAC Context Adaptive Binary Arithmetic Coding (video coding algorithm) , motion search range, reference frames, Inter search shape, and P/B-slice prediction lists

--Seamless integration and stream compatibility with Sonic Scenarist(R) HD and Sonic Blu-ray(TM) Creator production workstations

"For professional compressionists, getting the best possible video quality requires a full-featured mastering encoder that offers surgical precision coupled with efficient workflow," said Matt Palmer, senior product manager for Sonic's professional products group. "Sonic has spent a great deal of time optimizing the codecs and surrounding control systems of our HD-Series AVC encoder to meet the challenges of Hollywood title production for the new HD-based formats."

Sonic is demonstrating its HD-Series AVC encoder at NAB booth (#SL308) and plans to release the product in the summer of 2005.

About Sonic Solutions

Sonic Solutions (NASDAQ:SNIC)(http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premiere choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. .

Sonic, the Sonic logo, Sonic Solutions, Roxio, Blu-ray Creator, and Scenarist are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

Forward Looking Statements

The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, Form 10-Q Form 10-Q

See 10-Q.
 and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 18, 2005
Words:882
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