Sonic Foundry Enters Into Bundling Partnership with ADS Technologies.Business Editors MADISON, Wis.--(BUSINESS WIRE)--Feb. 15, 2000 Sonic Foundry Ships VideoFactory with the ADS PYRO 1394 Video Capture Card See video capture board. Sonic Foundry(R), Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SOFO SOFO Student Organization Financial Office (University of Colorado at Boulder) ), a leading developer of digital media and Internet software, products, and services, today announced that it has entered into an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partnership with ADS Technologies, a world leader in Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. and IEEE-1394/FireWire solutions for the personal computer. VideoFactory(TM), Sonic Foundry's entry-level digital video and audio editing tool designed for the home user, will ship with the ADS PYRO 1394 three-port OHCI-compliant PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). host card. The bundle provides users with a comprehensive video capture and editing system for their desktop. This version of VideoFactory will be named VideoFactory Deluxe and is expected to ship to retailers in April 2001. "Sonic Foundry has long been an industry leader in digital media software and has provided users with powerful audio and video editing tools. Now with the PYRO FireWire/1394 card, Sonic Foundry's VideoFactory Deluxe offers a total DV solution for their personal computers. This OEM partnership brings together the best in DV software and hardware for broadcast-quality video production," remarked Mike McCoy, president of ADS Technologies. "We are very excited about entering into this unique relationship with ADS. They have continually provided solutions for the video market that are solid and trusted. The influx of digital cameras and related technology results in the need for a powerful, feature-rich software package that produces high-quality video," stated Brad Reinke, senior vice president of sales and marketing for Sonic Foundry. About PYRO 1394 Three-port OHCI-Compliant PCI Host Card The PYRO 1394 host card was first introduced in June 1999 as PYRO 1394DV, the first affordable digital video editing system for all levels of DV enthusiasts. It hit the market at a time when digital video editing solutions were exclusive to DV professionals at a cost that was inaccessible to consumers. And while the prices of consumer digital video camcorders dropped, the quality and cost of the PYRO 1394DV made it so popular among DV users that the PYRO 1394 host card is now the number one selling consumer 1394/FireWire upgrade card in the world. About VideoFactory This streamlined version of Sonic Foundry's award-winning Vegas(R) Video editing tool provides a straightforward, easy-to-use Windows(R) interface and includes a number of features making video creation easier than ever before. Each track provides a simple drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. operation that indicates where to place a variety of media clips, including video, still images, audio, special effects, or text. A multi-media tutorial walks users though a series of easy steps from video capture to encoding. VideoFactory includes hundreds of royalty-free media clips, including video footage, still images, sound effects, and music beds. The program encodes to RealMedia(R), Windows Media(TM), AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. , MPEG-1 and 2, and QuickTime(R) file formats, and imports BMP (1) (BitMaP) Also known as a "bump" file, it is the native, bitmapped graphics format in Windows. A BMP can be saved in several color options: 1-, 4-, 8- and 24-bit color provide 2, 16, 256 and 16,000,000 colors respectively. BMP files use the .BMP or . , JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. , GIF GIF in full Graphics Interchange Format Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. , other still images, and MP3 and WAV audio. About ADS Technologies, Inc. ADS Technologies of Cerritos, Calif. is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions for the personal computer. Since the company's inception in 1992, the cornerstone of the company's success has been to introduce niche or high-end technologies to the consumer marketplace with quality devices sold at a reasonable cost. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. manufactures USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. and 1394 hardware, and scan converters for both PCs and Macs. For more information visit the ADS Technologies' website at http://www.adstech.com. About Sonic Foundry Founded in 1991, Sonic Foundry(R) is a leading developer of digital media and Internet software products and services. Their award-winning products and services are used worldwide for multimedia and Internet applications, music, video, and broadcast solutions, and digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. . Sonic Foundry's digital audio and video tools include the award-winning ACID(TM), Sound Forge(R), Vegas(R) Audio, Vegas(R) Video, VideoFactory(TM), SIREN(TM) Jukebox, Viscosity(TM), and a variety of compatible music loop libraries and DirectX Audio Plug-Ins. For specific product descriptions, please reference the "products" section of the Sonic Foundry Web site at www.sonicfoundry.com. Sonic Foundry's Media Services Division is a leading supplier of digitization, management, and delivery solutions for audio and video content owners. Serving as the link between content and customers, the Company provides proven, comprehensive processes that enable content delivery to new and emerging distribution channels. The four key components that make up these solutions include: Media Distribution Fulfillment, Enterprise Content Management, Consulting Services, and Encoding. Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for the Company's products, the Company's ability to succeed in capturing significant revenues from media services, the effect of new competitors in the Company's market, integration of acquired businesses and other risk factors identified from time to time in the Company's filings with the Securities and Exchange Commission. |
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