Sonic's Scenarist and CineVision HD Solutions Power Europe's First Shipping HD DVD Title; Imagion AG Uses Advanced Content Authoring and Encoding Features to Produce Interactive High-Definition Title, Elephants Dream.NOVATO, Calif. -- Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (R) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ), the leader in digital media software, today announced that Europe's first commercially-available HD DVD (High Definition DVD) A relatively short-lived high-capacity optical disc that holds four hours of high-definition video on a single-sided, single-layer 15GB disk. Sanctioned by the DVD Forum in 2003 and based on the Advanced Optical Disc (AOD) technology from Toshiba and title was produced using Sonic's Scenarist sce·nar·ist n. One who writes screenplays. scenarist the writer of scenarios, story lines for motion pictures. See also: Films Noun 1. (R) advanced interactive authoring and CineVision(TM) high-definition encoding solutions. Developed by authoring studio Imagion AG of Trierweiler, Germany (www.imagion.de), the title is built around the computer-animated 3D short Elephants Dream, which was created by an international creative team led by Ton Roosendaal Ton Roosendaal is the lead developer of the free 3D application Blender, and chairman of the Blender Foundation. Ton is presently working full time to coordinate Blender projects, ranging from software development to manual publishing. , chairman of Blender Foundation. Elephants Dream is notable not only as the first HD DVD title made under production conditions in Europe, but also as a showcase for the stunning visual quality and advanced interactivity of HD DVD. Special features on the title include on-the-fly menus and scene selection, picture-in-picture, and an interactive side-by-side comparison of HD and SD video quality. "The tools and training that we've gained through our membership in Sonic's High Definition Authoring Alliance (HDAA HDAA Help Desk Association Australasia HDAA Hull and District Angling Association (UK) HDAA Home Domain Allocation Agency ) were absolutely essential to the success of this ambitious project," said Michael Becker, who led the Imagion team for the production and is a member of Imagion's Managing Board. "Elephants Dream demonstrates in a very exciting way what is possible with HD DVD, when you have the applications and expertise to take full advantage of the format's Advanced Content capabilities. Sonic not only provided us with the required technology, but also helped develop our understanding of this new format, so that we were able to envision and execute this unique and creative interactive title. Their support has been invaluable." Imagion AG is a leading authoring house for European DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. titles. As a founding member of the HDAA, an association of the world's top authoring facilities, Imagion gained access to key information, comprehensive training, and authoring and encoding tools for the new HD DVD and Blu-ray Disc high-definition optical disc formats. Elephants Dream was authored with Scenarist HD DVD Edition and encoded with Sonic's mastering-level CineVision encoding system, which offers full support for all three HD video codecs (AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264. (2) (Audio Visual C , VC-1, and MPEG-2) while meeting the stringent image-quality demands of major motion picture studios and high-end authoring facilities. "With early access to the powerful authoring technology of Scenarist Workgroup and the top-quality encoding of CineVision HD, Sonic's HDAA members are positioned to 'hit the ground running' as HD launches unfold around the globe," said Richard Linecar, vice-president of professional European operations at Sonic. "It's very gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to see the HD DVD introduction in Europe progress to the next stage with the release of full-featured, real-world titles. By highlighting both the superior quality of HD and the interactivity of Advanced Content, Elephants Dream will spur consumer awareness of HD DVD's next-generation capabilities, paving the way for future releases and helping to grow a vibrant, robust market." Sonic will be demonstrating Scenarist and CineVision at the upcoming IBC IBC International Building Code IBC Iraq Body Count IBC Institutional Biosafety Committee IBC Inflammatory Breast Cancer IBC International Business Company IBC Independence Blue Cross IBC Insurance Bureau of Canada IBC International Broadcasting Convention convention (stand #7.738) in Amsterdam, September 8-12. For further information on Scenarist and CineVision, please visit www.sonic.com/products/Professional/. For high resolution images of Elephants Dream, please visit http://www.hddvd.de/press.html. About Imagion Founded in 2000, today, Imagion AG, headquartered in Trierweiler (Germany), is one of the leading DVD studios in Europe, evidenced by more than 3,500 successfully completed projects in the feature film, TV, music, business and industry production sectors. In addition to German music and film productions (including Der Schuh des Manitu, Good Bye Lenin, Nena and Herbert Gronemeyer), numerous international DVDs have been realised (e.g., James Bond: Die Another Day, Stargate series, CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International series, Hannibal, The Fifth Element, Brokeback Mountain, and many more). Imagion AG is fully equipped for the next generation formats and since mid-2005 has had access to all of the key information and tools for the production of HD DVD and Blu-ray Disc titles. About Sonic Solutions Sonic Solutions (NASDAQ:SNIC) (http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide. Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. . Sonic, the Sonic logo, Sonic Solutions, Scenarist, and CineVision and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Forward Looking Statements The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Form 10-Q Form 10-Q See 10-Q. and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements. |
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