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Sometimes long term really means short term.


THERE'S a common belief out there that the more a chief executive gets paid to maximize shareholder return, the more likely he'll eliminate jobs--lots of them--to get the company's stock price higher.

Wrong. Research I have done doesn't support the notion that CEOs make their millions from stock options and free share awards on the backs of their workers. The research also shows that the longer a CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  has to wait for his compensation rewards, the more he'll concentrate on long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 performance--as opposed to short-term Short-term

Any investments with a maturity of one year or less.


short-term

1. Of or relating to a gain or loss on the value of an asset that has been held less than a specified period of time.
 fixes--and that helps create more jobs.

My study group consisted of 195 members of the Standard & Poor's 500 Index. All had fiscal years that ended Dec. 31 and all had at least 10 years of employee headcounts and stock-price histories.

My conclusion: Giving top executives incentives for total return doesn't work against creating jobs in the U.S. economy and even helps to create jobs if executives are required to earn the bulk of their reward through truly long-term performance.

Yet those findings collide col·lide  
intr.v. col·lid·ed, col·lid·ing, col·lides
1. To come together with violent, direct impact.

2.
 with what are euphemistically eu·phe·mism  
n.
The act or an example of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive: "Euphemisms such as 'slumber room' . . .
 called long-term incentives, because they aren't very long term at all.

Consider stock option grants, the most widely employed form of long-term incentives. Using data coveting 2,918 option grants made during 2000 through 2002 to CEOs running U.S. companies with 2002 net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of $1 billion or more, I found that 56 percent of those options become fully vested vested adj. referring to having an absolute right or title, when previously the holder of the right or title only had an expectation. Examples: after 20 years of employment Larry Loyal's pension rights are now vested. (See: vest, vested remainder)  within three years of grant dates. Increase the period to four years, and the percentage leaps to 85 percent. And 97 percent of all options are fully vested within five years.

For an example of how a long-term incentive can be transformed into a short-term incentive, we have Leonard Schaeffer, the CEO of Thousand Oaks-based WellPoint Health Networks Inc. In 2002, he received an option coveting 400,000 shares. Although the option contained the usual 10-year term, thereby making ii look like a long-term incentive, the fine print showed that one-sixth of the shares became vested in just six months, with further one-sixth portions becoming vested every six months thereafter. Thus, after three years, all 400,000 shares would be up for grabs.

If WellPoint's stock price were to jump sharply early on in the option's 10-year term, Schaeffer could immediately pounce on that stock surge and cart away Verb 1. cart away - take away by means of a vehicle; "They carted off the old furniture"
cart off, haul away, haul off

take away, take out - take out or remove; "take out the chicken after adding the vegetables"
 millions. But what would that have to do with long-term performance? Precisely nothing. Yet it is that very long-term performance that is the most beneficial, not only to long-term shareholders, but also to job creation.

For an example of the right way to do things, there is Steven Reinemund, CEO of PepsiCo Inc. In 2001, he received three different option grants. The first, covering 605,672 shares, provided that no shares could be exercised for three years. The second, covering 750,000, provided that no shares could be exercised for five years. And the third, covering another 750,000 shares, provided that no shares could be exercised for 10 years.

Now that's the way things should be done. Reinemund isn't going to become wealthy on short-term upticks of PepsiCo's stock price. He is only going to become wealthy if PepsiCo's returns to shareholders are excellent and over a very long period. And, as my study has shown, it takes a very long period for total returns to have a significantly beneficial effect, not merely on shareholders, but on workers, too.

Extending the periods before which options can be exercised to a minimum, say, of five years, and better yet, to perhaps seven or eight years, isn't going to win any popularity contest with CEOs and other senior executives. They want to make their money as soon as they can, the long term be damned.

But changes like this ought to be imposed by boards. Transforming what are now short-term incentives masquerading 1. (networking) masquerading - "NAT" (Linux kernel name).
2. (messaging) masquerading - Hiding the names of internal e-mail client and gateway machines from the outside world by rewriting the "From" address and other headers as the message leaves the
 as long-term incentives into true long-term incentives can a produce a rare result: A win-win for both shareholders and employees.

Graef Crystal is a columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems.  with Bloomberg Bloomberg

A major global provider of 24-hour financial news and information including real-time and historic price data, financials data, trading news and analyst coverage, as well as general news and sports.
 News.
COPYRIGHT 2004 CBJ, L.P.
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Title Annotation:Chief Executive officers-incentives
Author:Crystal, Graef
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jan 12, 2004
Words:662
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