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Something's brewing.


Spring is here, which, for many people, means it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to do some serious cleaning, un-cluttering their homes of well-worn household items to make room for new stuff.

Residents of Seattle and New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 got some help unburdening themselves of such items from an unlikely source.

Starbucks Coffee Co., headquartered in Seattle, kicked off its annual three-week brewing sale with a "Brewer Exchange Day," where customers could trade in their old home brewers to receive a special gift that can be used towards the purchase of a new coffee maker, espresso machine An espresso machine is used to produce the traditionally Italian coffee beverage called espresso. A professional operator of such a machine is called a barista. The knowledge required in making the finest espresso is considered to be a craft, similar to artisan baking.  or other merchandise sold in Starbucks stores.

Starbucks hosted two exchange events--one at Westlake Park Westlake Park can mean:
  • Westlake Park (Seattle), a park in Seattle, Washington
  • MacArthur Park, formerly Westlake Park, in Los Angeles, California
 in Seattle and one at the Shops at Columbus Circle The Shops at Columbus Circle is an urban shopping mall in the Time Warner Center in Manhattan, New York City — a complex of skyscrapers that was completed in 2003. It is located at Columbus Circle, next to the southwestern corner of Central Park.  in New York City.

Recycle America Alliance (RAA RAA Residential Accredited Appraiser (National Association of Realtors)
RAA Reinsurance Association of America
RAA Reeve Aleutian Airways
RAA Regional Airline Association
RAA Royal Australian Artillery
), a subsidiary of Houston-based Waste Management, provided recycling services for the brewers collected at the Starbucks' events.

Seventy-five brewers were collected at the Seattle event, and 21 brewers were collected at the New York City event.

According to Heather Browne, director of Corporate Communications for Waste Management, RAA will shred the brewers to recover the metal they contain.

During the daylong event, customers had the opportunity to participate in brewing demonstrations with Starbucks Coffee Masters, who provided tips on making coffee or espresso beverages at home.

Visitors to New York City exchange were also able to listen to John Kelley, co-founder and editor-in-chief of Best magazine (www.beststuff.com), who offered information about the history and evolution of brewing technology and tips for replacing old household items discarded during spring cleaning.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:BACK PAGE
Publication:Recycling Today
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2005
Words:257
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