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Some using security deposit alternatives to retain tenants.


In a soft rental market environment where many apartment owners and managers are offering residents gift certificates, free concierge services, free rent or $99 move-in specials, others are using security deposit alternatives to successfully attract and retain residents as a means of steering The process whereby builders, brokers, and rental property managers induce purchasers or lessees of real property to buy land or rent premises in neighborhoods composed of persons of the same race.  clear of concessions altogether and competing for residents effectively. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new, national survey of apartment owners and managers, slightly more than half (50.3%) of owners and managers that offer a security deposit alternative to residents at move-in do not need to offer any concessions to attract and retain residents.

The new survey was conducted by SureDeposit among 150 apartment owners and managers representing medium- to- prep. 1. An obsolete intensive prefix used in the formation of compound verbs; as in to-beat, to-break, to-hew, to-rend, to-tear. See these words in the Vocabulary. See the Note on All to, or All-to, under All,

adv. os>
 large-size communities across the country that currently offer a security deposit program to their residents.

"The SureDeposit survey underscores the fact that the multifamily industry indeed has options, and that owners and managers need not sacrifice good risk and balance sheet management principles to achieve healthy occupancy levels, "explained Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved.  Kaliades, president of SureDeposit, the nation's leading provider of security deposit alternatives. "Some incentives may be harmless The term harmless may be taken in several ways:
  • A word of ordinary English. See the Wiktionary entry at .
  • A legal term occurring in the contract law concept of hold harmless (indemnity). See also waiver.
 enough, but most concessions, such as reduced or free rent or reduced or waived security deposit specials have much more serious long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 implications to the owner and perhaps even the industry overall."

According to the SureDeposit survey, only little more than 20% of owners and managers that have a security deposit alternative program in place offer one month's free rent. Another 15.4% said they offer some regular rental discount. Other concessions offered that were cited by respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  were a one-time discount on the first month's rent (4%); two months' free rent (3.3%); small discounts on the application fee (2%), and three month's free rent and a drawing for 6 months' free rent (1.3% respectively).

"There's no question that owners and managers have had to become savvy marketers and compete aggressively in the current environment to maintain or boost their occupancy levels. But the multifamily industry has evolved into a more sophisticated business that adopts a longer-term view. As a result, owners and managers are constantly looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways they can be more competitive to lease up units now, while being financially competitive tomorrow," added Kaliades. "Non concession concessions such as security deposit alternatives are a good example of how they can do just that."
COPYRIGHT 2002 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Geographic Code:1USA
Date:Nov 6, 2002
Words:385
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