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Some hotels resort to name changes to enhance their status.


Some hotels resort to name changes to enhance their status

Fifteen years ago this week's list of resorts wouldn't have been put together; there may have been a list of the 25 biggest hotels in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , but not resorts. Back then there just weren't that many places that were touted as resorts rather than hotels.

In the 1990s, however, there are hundreds of properties around the country that are marketed as full-service resorts rather than just hotels. And a primary location for such resorts in Southern California, one of the top destinations in the country.

There was only one change in the five largest resorts from 1988, the last time the Business Journal compiled The List of 25 Largest Resorts in Southern California (see page 20). The four largest hotels in the area are the same as they were in 1988, but the La Costa
This article refers to the resort. For the neighborhood of the same name surrounding it, see Carlsbad, California.


The La Costa Resort and Spa
 Hotel & Spa in Carlsbad dropped to seventh place with the completion of the Stouffer Esmeralda in Indian Wells Indian Wells may refer to:
  • Indian Wells, Arizona, USA, a community within the Navajo Nation
  • Indian Wells, California, USA, a city in Riverside County
  • Indian Wells Masters, a tennis tournament held in Indian Wells, California
, which placed fifth. The Westin Mission Hills in Rancho ran·cho  
n. pl. ran·chos Southwestern U.S.
1. A hut or group of huts for housing ranch workers.

2. A ranch.
 Mirage moved into sixth place.

As it was in the 1988 survey, the Disneyland Hotel Disneyland Hotel may refer to:
  • The Disneyland Hotel at the Disneyland Resort in Anaheim, California, USA
  • The Disneyland Hotel at the Disneyland Resort Paris in Marne-la-Vallée, France
 in Anaheim is ranked as the largest resort property in Southern California. But some resort operators question whether the Disneyland Hotel is a true "full-destination" resort property.

"Disneyland is really more of a hotel than it is a resort," said Jim Lopez, director of marketing at Marriott's Desert Springs Resort & Spa in Palm Desert. "At a true resort, you can basically check in and until you check out, you never have to leave the property."

Hideo Amemiya, general manager of the Disneyland Hotel, said when the property opened in 1955 it was marketed as a hotel for families visiting the theme park. Now, with the addition of a 60-acre marina Marina

“a piece of virtue.” [Br. Lit.: Pericles]

See : Virtuousness
, swimming pools and tennis courts, the property is sold as what the travel industry calls an "all-inclusive" resort, Amemiya said. "We also have one of the best amenities there is and that is Disneyland," he said.

Most of the resorts on The List are in the Palm Springs area or along the coast south of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , which reflects the properties' marketing of the facilities as full-service vacation destinations with restaurants, health spas and night clubs.

In addition to many recreational facilities Noun 1. recreational facility - a public facility for recreation
recreation facility

facility, installation - a building or place that provides a particular service or is used for a particular industry; "the assembly plant is an enormous facility"
, however, some of the resorts also have meeting facilities. Operators said resorts' guests usually include people on vacation On Vacation was The Robot Ate Me's third album, released in 2004 by the band's frontman, Ryland Bouchard's label Swim Slowly Records, then reissued in 2005 by 5 Rue Christine. , a long weekend, or on incentive packages as part of a company-sponsored sales contest, as well as those attending business meetings.

Operators said the size of a resort property should not be the sole criterion for judging a facility.

"What is more important are the services and the attention paid to the guests," said Anthony Stewart-Moore, general manager of the Stouffer Esmeralda Resort, which opened in 1989.

Perhaps the best known and certainly the oldest resort in Southern California is the Hotel Del Coronado The Hotel del Coronado is a luxury hotel in the City of Coronado, just across the San Diego Bay from San Diego, California. It is one of the few surviving examples of an American architectural genre: the wooden Victorian beach resort. , a 103-year-old resort situated on the coast of Coronado.

"Location is a major factor in the success of a resort. In our case I would say that is definitely a factor because we are right on the beach," said Curt Andrews, the property's director of rooms.

PHOTO : The Disneyland Hotel in Anaheim markets itself as a resort: `We have one of the best amenities there is and that is Disneyland'
COPYRIGHT 1991 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:hotel industry marketing ploy to attract guests
Author:Deady, Tim
Publication:Los Angeles Business Journal
Date:Mar 25, 1991
Words:552
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