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Soho gets G-rated jeans.


The leasing team of Faith Hope Consolo, vice chairman, and Joseph A. Aquino, managing director of Garrick-Aug Worldwide, Ltd., represented the landlord in leasing 63 Prince St. on the Northwest corner of Lafayette, to internationally known jeans and apparel company G-Star Raw.

The 10-year lease is for approximately 4,300 s/f, consisting of 2,700 s/f on the ground floor, a 300 s/f mezzanine level Mezzanine level

The period in a company's development just before it goes public.
 and a selling basement of 1,300 s/f. The space was previously home to Roots.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Ms. Consolo, "This is a perfect spot for a cutting-edge retailer such as G-Star. The company was founded in the Netherlands in 1989 and has grown tremendously, becoming one of Europe's hottest brands to date. G-Star stores can be found all over the globe--from Berlin and Oslo to Barcelona and Sheffield--with additional stores opening this year in Melbourne, Dublin, Toulouse and Copenhagen."

"The hyper-trendy brand, known for its up-to-the-minute denim fashions and sleek In the Dungeons and Dragons fantasy role-playing game, the Sleek is a Magical Beast. It resembles an Ermine. It seems to have no other desire aside from biting victims and running off.  style, will surely be right at home in the Prince/Lafayette Street area."

"This incredible corner location--where Soho meets Nolita--offers the best of both worlds," added Mr. Aquino. "At 63 Prince St., you have the 'sophisticated chic' of Soho, along with the stimulation of Nolita. Soho is one of the city's most vital fashion and shopping meccas. Nolita, the trendy neighborhood south of Houston Street and north of Little Italy
See also: List of Italian-American neighborhoods


Little Italy is a general name for an ethnic enclave populated primarily by Italians or people of Italian ancestry, usually in an urban neighborhood.
, has an array of stores and businesses reflective of the most current fashion trends."

The G-Star store is scheduled to open late spring, joining retail neighbors such as Siger-son Morrison and Santa Maria Santa Maria, city, Brazil
Santa Maria (sän`tə mərē`ə), city (1991 pop. 217,592), Rio Grande do Sul state, S Brazil. It is a major railroad terminus and the site of an important military base.
 Novella novella: see novel.
novella

Story with a compact and pointed plot, often realistic and satiric in tone. Originating in Italy during the Middle Ages, it was often based on local events; individual tales often were gathered into collections.
 di Firenze and restaurants Dean & DeLuca and Balthazar.

Isaacs & Co. represented the tenant in this transaction.
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Article Details
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Title Annotation:Retail New York; G-Star Raw, lease
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 17, 2004
Words:279
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