SoftwareWow Names Les Yetton as Chief Operating Officer And Bruce Lynskey as Vice President of Marketing.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Sept. 15, 2000

SoftwareWow.com, Inc. (SoftwareWow(R)), a pioneer in streaming software, today announced the appointment of Lester Yetton to chief operating officer and Bruce Lynskey to vice president of marketing. In their new positions, Yetton oversees the strategic organization and management of SoftwareWow's services and departments and Lynskey manages SoftwareWow's marketing communications, including branding, advertising and product development.

SoftwareWow enables corporations and consumers alike to run software online in the same simple way they listen to audio and view video over the Internet--through the power of streaming technology. SoftwareWow's Distributed Software Delivery Architecture (DSDA) can be fully incorporated in software distribution services and products aimed at portals, e-retailers, software publishers, Application Service Providers (ASPs) as well as enterprises seeking to distribute software across private networks.

Prior to joining SoftwareWow, Yetton co-founded and was COO at DirectWeb, an Internet services business. Before DirectWeb, he served as president of Axis Communications, Inc., a Swedish-based networking technology company, where he helped increase revenue from $2.5 million in 1995 to more than $70 million in 1999. Yetton spearheaded the company's growth in the United States and helped grow the organization from 40 employees to more than 300 worldwide. Before joining Axis, he held a variety of sales, marketing and sales management positions at Unisys Corporation.

"Les' experience in growing successful global companies will be extremely beneficial to SoftwareWow as it expands its services into markets worldwide," said Harry Ruda, CEO of SoftwareWow. "We are pleased to have in place an industry veteran who has driven revenues for global Internet companies."

Bruce Lynskey began his high-tech career as a product manager at Wang Labs and later held key marketing positions at MASSCOMP and DataViews Corp. In 1993, he became the director of industry marketing at Wellfleet Communications which became Bay Networks prior to being acquired by Nortel Networks. At Bay Networks, Lynskey served as director of Asia Pacific Rim Marketing Operations and was based in Singapore. After leaving Bay Networks, he held executive roles at three Internet and telecom infrastructure companies -- the most recent being Vigilant Networks which was successfully sold to Krone in August 2000. In 1984, Lynskey interned in The Executive Office of the President of the United States of America.

"Bruce is a valued addition to the SoftwareWow team," said David Greschler, founder and president of SoftwareWow. "His strong marketing and brand building experience will be instrumental in keeping SoftwareWow's services in the forefront of the streaming software industry."

About SoftwareWow.com, Inc.

SoftwareWow is a pioneer in the development of streaming software technology that will revolutionize how software is distributed and used over networks ranging from LANs to the largest of all networks--the Internet. SoftwareWow enables corporations and consumers alike to run software online in the same simple way they listen to audio and view video over the Internet--through the power of streaming technology. SoftwareWow's Distributed Software Delivery Architecture (DSDA) can be fully incorporated in software distribution services and products aimed at portals, e-retailers, software publishers, Application Service Providers (ASPs) as well as enterprises seeking to distribute software across private networks. The flexibility of SoftwareWow's DSDA allows it to be incorporated across the Internet, WAN-and LAN-based networks as well as wireless and satellite networks. ZDNet plans to introduce the service this summer. In addition, leading publishers such as GlobalScape and Tom Snyder Productions will be offering their diverse title libraries on their own as well as other partner portal Web sites. SoftwareWow, based in Boston, has raised funding from various sources, including Hikari Tsushin, Longworth Venture Partners, Technology Link Capital, and Prism Ventures Partners.

SoftwareWow is a registered trademark of SoftwareWow.com, Inc.