Software Marketing Associates, Inc. and Bitstream Announce Integration of the PRO-MAIL(R) Fulfillment Solution with Pageflex Storefront.Joint Integration is Being Demonstrated in the Bitstream Booth at Graph Expo 2006 CHICAGO -- Bitstream Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , and Software Marketing Associates, Inc., (SMA (1) See SMA connector. (2) (Shared Memory Architecture) See shared video memory. (3) (Software Maintenance Association) A membership organization that began in 1985 and ended in 1996. , www.sma-promail.com) providers of the PRO-MAIL([R]) System, announced today the availability of an interface between the PRO-MAIL([R]) Fulfillment Solution and Pageflex[TM] Storefront. With this interface commercial printers, fulfillment service bureaus and direct mailers direct mail n. Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. di·rect can now offer their clients a seamless solution for placing Internet orders for pre-printed material and products, as well as customized print on demand products. Through a single PRO-MAIL Web shopping cart, users can now place orders for literature, premiums and other materials stored in the fulfillment warehouse, and at the same time, order customized pieces to be produced on demand. When ordering a customized piece, such as business cards or personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. sales collateral, users are seamlessly redirected to Pageflex Storefront, where they can indicate how the item is to be customized and preview the customized item on the screen. Upon submission of the order it is sent to the fulfillment warehouse for manufacturing and pick-n-pack. When the order is complete, including both the manufacturing and pick-n-pack, all items are shipped together. The PRO-MAIL([R]) Fulfillment Solution is a comprehensive browser-based software solution for literature, premium and merchandise fulfillment. It combines a flexible Order Management System with a powerful Warehouse System. With it, fulfillment projects are managed from order entry, to production and pick-n-pack and ship. Pageflex[TM] Storefront is a powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface. Using a sequence of easy-to-follow editing steps, people ordering documents can provide custom content through form filling or direct interactive editing using only their Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . The customized document can be previewed on the screen prior to submitting the order. Scott Bussert, president of DataMart Direct in Hanover IL, is enthusiastic about the interface between PRO-MAIL and Pageflex Storefront, "As our business model evolves, we need the ability to not only distribute literature and products off the shelf for our clients, but also enable them to dynamically create customized and personalized literature printed-on-demand from the same web interface. But most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , still maintain complete tracking and reporting throughout the process from order to shipment. This is one of the main reasons we looked to the integration of PRO-MAIL and Pageflex Storefront. We think it brings us the best of both worlds." About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. technology. You can visit Bitstream on the Web at www.bitstream.com. Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing Online editing is generally the final stage of video editing. When the offline edit is complete, the pictures are re-assembled at full or 'online' resolution. An edit decision list or equivalent is used to carry over the cuts and dissolves from the offline. , cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide. About Software Marketing Associates Since 1981, The PRO-MAIL([R]) System from Software Marketing Associates, Inc. has been helping companies manage their clients' direct marketing and fulfillment projects. Built using the most advanced technology available, this comprehensive, browser-based software system was developed to meet the needs of printers, direct marketers, fulfillment service bureaus and their clients. ProMail and Bitstream are registered trademarks. Pageflex, All Things Variable, Persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. , and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners. |
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