Software Launch Debuts to Meet Needs of High Growth Companies Entering the U.S. Market.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Oct. 10, 2000 Experienced Team Brings Integrated Marketing, Sales and Business Development Approach to Accelerate Time to Success for International High Tech Companies Software Launch LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (SWL SWL - Software Writer's Language ) today announced its debut as a provider of integrated strategy, marketing, sales and business development services for high tech, high growth companies seeking to enter the U.S. marketplace. Minimizing the risks, costs and time associated with launching into the world's largest and most competitive technology marketplace, SWL provides management expertise, intimate knowledge of the U.S. market and well established sales and marketing resources to help international companies achieve fast-track results. Historically, companies entering the U.S. market have been forced to send in managers unfamiliar with American business practices and culture, hire an expensive local team before really understanding the market, or attempt to operate from overseas with periodic visits for prospecting. These approaches inevitably lead to lengthy delays and costly missteps including budget overruns and lost opportunities. "Time to market - with the right approach - is critical to both short- and long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. success in the U.S. marketplace," said Todd Todd , Sir Alexander Robertus 1907-1997. British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures. Richman, managing director of Software Launch. "We help international companies quickly and cost-effectively enter the U.S. market with the strategy, resources and execution needed to take best advantage of the local opportunity." Results: Accelerating Time to Success(SM) For each client, SWL assembles a team to develop and implement strategy, marketing, sales, product and business development activities in partnership with the client's existing organization. Emphasis is on using proven methodologies to validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct. For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data the opportunity and execute the go-to-market plan with potential customers and business partners. SWL provides not only marketing and sales strategy, but also hands-on execution in driving marketing and sales efforts for the critical stages of a company's U.S. introduction. Near-term outcome: a launch plan reflecting the realities of the U.S. market and customer needs; timely market entry; access to resources; effective sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and execution to land initial customers; and rapid awareness of the company and its products. Longer-term results: high-impact sales and marketing; increased revenues; reference customers; a foundation for successful growth and an accelerated path for acquisition and/or IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . Integrated approach delivers results SWL represents the integrated expertise, resources and network of three complementary firms: Collaborative Communications (strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. ), Broad Reach Associates (strategy, marketing and product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and business development). All three firms have worked extensively with international clients and have an appreciation for cross-border and cross-cultural considerations. This "virtual team" approach strengthens and streamlines market entry with a process that is highly effective in terms of both costs and results. SWL's management team, including the principals of the founding firms, brings decades of hands-on industry experience, a track record of success helping companies grow into market leaders, and active participation in numerous financing/IPO/acquisition events. About Software Launch LLC Software Launch enables high-tech, high-growth companies entering the U.S. market to accelerate time to success. By providing management expertise, local market knowledge, disciplined methodology and coordinated resources, SWL helps companies achieve fast-track results with lower risk and lower costs. SWL combines customer-facing strategy with revenue-focused execution to drive marketing and sales efforts during the critical stages of a company's U.S. introduction and market development. More information is available at www.swlaunch.com. Accelerating Time to Success is a service mark of Software Launch LLC. |
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