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Softimage Co. Announces Sale of SOFTIMAGE/XSI System to Moon Crescent Studios; Moon Crescent Purchases Next Generation Softimage Software for 3-D Animated Feature Film.


Business/Technology Editors

MONTREAL--(BUSINESS WIRE)--July 25, 2000

Softimage Softimage, Co. ("Softimage" is pronounced /sɑftɪˈmɑʒ/ (US pronunciation) or /sɒftɪˈmɑːʒ/ (UK pronunciation)) is a subsidiary of Avid Technology, Inc.  Co., a subsidiary of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AVID), today announced the sale of its next-generation 3-D animation system, SOFTIMAGE(R)|XSI XSI - X/Open System Interface (TM), to MOON CRESCENT crescent, emblematic representation of the quarter moon. The crescent and star, ancient Byzantine symbols that became the emblems of Constantinople, were also assumed as the standard of the Ottoman Turks.  ANIMATION, a division of MOON CRESCENT STUDIOS. The Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery. , Calif., studio will be the first to take advantage of the new XSI technology for the production of its live action and 3-D animated feature film called PC AND THE WEB.

"Our film is unique and SOFTIMAGE|XSI has the advanced technology to help us make our story come to life," said Christopher Cain, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MOON CRESCENT STUDIOS.

To produce the movie, MOON CRESCENT ANIMATION has chosen to integrate SOFTIMAGE|XSI and mental ray(R) into its studio technology. MOON CRESCENT's commitment to Softimage will enable the cutting-edge studio to build its pipeline of images based on the next-generation XSI software. SOFTIMAGE|XSI non-linear animation extends beyond simply mixing animation clips. The SOFTIMAGE|XSI system provides the most advanced set of animation creation tools. As a result, artists have fast and easy access to complex animation data and a vast level of combinations through powerful sequencing, mixing, compositioning and retouching of animation.

"SOFTIMAGE|XSI was designed from the ground up to allow artists at studios such as MOON CRESCENT ANIMATION to handle larger volumes of animation, while improving the overall quality of work," said David Morin Mo´rin

n. 1. (Chem.) A yellow crystalline substance (C15H10O7) of acid properties extracted from

fustic rodby> (Chlorophora tinctoria syn.
, vice president of special projects and content group at Softimage. "We are very excited to be a part of MOON CRESCENT's new generation 3-D animation studio Animation studio can refer to:
  • a studio where animation is created—see the List of animation studios.
  • Any three dimensional software animation package such as 3ds Max, Blender 3D, Cinema 4D, Lightwave, Maya, Houdini, or XSI.
."

Founded in 1986 and headquartered in Montreal, Quebec, Canada, Softimage has become synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 innovative solutions within the 3-D animation industry. Softimage has transformed the digital media industry by developing software-based tools that enhance the creative process while reducing costs. SOFTIMAGE|XSI, the next-generation software for this guiding vision, is a true non-linear animation system that has set the standard against which all other animation systems will be judged.

About Avid Technology, Inc.

Avid Technology, Inc., of which Softimage Co. is a subsidiary, is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. Avid's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators and consumers. For more information, visit the Softimage site at www.softimage.com or Avid's Web site at www.avid.com.

About MOON CRESCENT STUDIOS

MOON CRESCENT STUDIOS, formed in 1999, is a digital animation/live action entertainment company, combining award-winning film and television expertise with today's newest technologies. MOON CRESCENT is currently in production with its first theatrical motion picture, PC AND THE WEB. The live action and 3-D animated feature film is scheduled for release in 2001.

(c)2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid and Softimage are registered trademarks and XSI is a trademark of Avid Technology, Inc. mental ray and mental images are registered trademarks of mental images GmbH & Co. KG in the USA and/or other countries. All other trademarks contained herein are the property of their respective owners.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Jul 25, 2000
Words:525
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