Softimage Announces New Developers Program.Business/Technology Editors MONTREAL--(BUSINESS WIRE)--March 8, 2000 Softimage Softimage, Co. ("Softimage" is pronounced /sɑftɪˈmɑʒ/ (US pronunciation) or /sɒftɪˈmɑːʒ/ (UK pronunciation)) is a subsidiary of Avid Technology, Inc. Co., a subsidiary of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID), today announced a new membership program for third-party developers  It has been suggested that First-party developer, Second-party developer be merged into this article or section. . The new `Developers Program' is targeted at companies that create plug-ins, and complementary technology or hardware products for Softimage(R) applications. The new program will allow third-party developers to take advantage of advanced customization and extensibility features of Softimage products, as well as co-marketing Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with Co-promotion See alsoMarketing co-operation support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . The new Developers Program includes four levels of membership: Basic, Silver, Gold and Platinum. The Basic level regroups shareware Software on the "honor system." The concept is that users try a product, and if they like it, they voluntarily pay a set registration fee or make a donation to the program's creator. There are tens of thousands of shareware programs; some fantastic, some awful. and freeware Software that is distributed without charge and which may be redistributed without charge by its users. However, ownership is retained by the developer who may change future releases from freeware to a paid product (feeware). See shareware, free software and public domain software. developers, hardware vendors, content providers (texture and video libraries, mocap files and training material) and channel driver developers. The Silver level is aimed at third-party developers who require minimal support. Silver level partners will receive email technical support, printed documentation and current shipping products with bi-annual updates. The Gold level is for third-party developers who have products that can be seamlessly integrated within a Softimage(R) product using its software developer kit, SOFTIMAGE|SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). . All Gold partners receive software and toolkits, quarterly updates, pre-release product and technical and marketing support during the term of the contract. This level offers third-party product distribution and promotional development. The Platinum level is for third-parties who want to fully integrate their tools within Softimage products and who want to benefit from the joint distribution of products. Softimage provides engineering, sales, distribution and marketing support for these tightly integrated third-party products. Platinum Partners will benefit from the highest level of priority treatment, via e-mail, phone and on-site support. "Thanks to this new program, we will be expanding the Softimage developer community by providing a wider distribution opportunity to partners. By creating new relationships with developers, we will be in a better position than ever to bring new and improved solutions to our customers," comments Patrick Dumas, Softimage's Vice President of Worldwide Product Marketing. Softimage also announced that its software developer kit, SOFTIMAGE|SDK, has been expanded to include the SOFTIMAGE|XSI XSI - X/Open System Interface Viewer SDK which provides developers with the tools to write plug-ins for the Viewer Plus, to plug .xsi file support into their own products, customize the file format, and support the reference previewing tools. The source code for .xsi file parsers is included, making it simple to support .xsi as a solution for any 3D media art pipeline. The SOFTIMAGE|XSI Viewer is available free of charge and provides basic support for .xsi files. SOFTIMAGE|XSI ViewerPlus is a licensed product that supports plug-ins, thus enabling customers to add proprietary effects and middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a companies to extend its functionality. For additional inquiries or to request an application kit, contact the Softimage Developers Program at sidevprogram@softimage.com, 800. 576.3846 x3700, or worldwide: + 1 514.845.1636 x3700; Fax: + 1 514.845.5676 About Avid Technology, Inc. Avid Technology, Inc., of which Softimage Co. is a subsidiary, is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. Avid's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators and consumers. For more information, visit Avid's Web site at www.avid.com or the Softimage site at www.softimage.com. (c)2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid and Softimage are registered trademarks and XSI is a trademark of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. |
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