Softface and Trigo Technologies Team Up to Deliver End-to-End Product Information Solutions for the Enterprise.

Business Editors

WALNUT CREEK, Calif.--(BUSINESS WIRE)--April 15, 2002

Softface, Inc., The Enterprise Content Automation Company, today announced that Trigo Technologies has joined Softface's Partner Program.

As part of the alliance, Trigo has been "integration certified," designating that the Softface Enterprise Content Creation Suite, which speeds and simplifies unstructured data classification and attribute extraction with a high degree of precision, has been integrated into Trigo's product information management solution. All Softface Solution Partners, including Trigo, benefit from the alliance by saving their customers time and money with the new ability to provide robust and accurate product information with a lower cost of implementation and ownership.

Softface's Enterprise Content Suite delivers a high-speed, repeatable product content creation solution that transforms unstructured, free form text into precisely structured, attribute-rich product content automatically. Companies acquiring an eCatalog solution must address the problem of how to cleanse, classify, attribute, and normalize product content. Product information housed internally or received from suppliers is typically unusable because it is free form and lacks structure. The lack of uniformity in data occurs in many forms including various inputs for product names to product descriptions. Online commerce requires structured, attribute-rich, precisely formatted product content so that buyers can find what they want to buy online. Unlike the manually intensive approach, which requires an hour to read and rewrite 30-40 items, Softface's patent-pending core technology is the first and only software that automatically, at a rate of tens of thousands of entries per hour, generates eCatalog content and relevant attributes from plain-text descriptions with a high degree of precision.

"The Trigo Enterprise solution provides manufacturers and distributors with a central repository for all rich product information, and effectively and consistently delivers customized product information across a variety of customer touch points, including sell-side websites, branch offices, print catalogs, call center applications, eProcurement platforms, and more," remarked Byron Deeter, Vice President of Business Development for Trigo Technologies, Inc. "For customers who have large quantities of unstructured, free form product content, building this initial product information repository can be a challenge. Softface's proven natural language solution will accelerate our customers' implementation times and thus their time to value."

"By partnering with Softface, companies offer their customers the opportunity to automatically harness the unstructured product, services and supplier data that exists throughout their company creating powerful enterprise content that any system can use," said Tim Braman, Director of Corporate Business Development at Softface. "Most transaction and analytical solutions for the enterprise require highly structured product content. Softface is the only company that automatically creates fully attributed transactional content from unstructured text."

The Softface Partner Program

By partnering with Softface, organizations can speed e-business initiatives and save their customers time and money. Softface delivers a high-speed, repeatable product content creation solution that transforms unstructured, free form text into precisely structured, attribute-rich product content automatically. Companies needing automated, precise structuring of raw enterprise data to fuel enterprise-level transaction systems should partner with Softface in order to have the unique capability to speed and simplify unstructured data classification and attribute extraction with a high degree of precision. Softface partners include CommerceOne, Enterworks and Trigo. For more information about the Softface Partner Program, please contact Softface at [e-mail].

About Trigo Technologies, Inc.

Trigo Technologies, Inc., is the leader in demand chain management solutions for manufacturers and distributors that optimize the management and delivery of product information. Trigo Enterprise is the first comprehensive software solution that maximizes business performance by delivering relevant, unique product information across the enterprise and beyond, to any individual, system, partner, or customer, at any time. Trigo's growing customer base comprises many Global 2000 companies, including Corporate Express, Moore, Staples, and xpedx. Trigo enjoys successful business partnerships with Ariba, Commerce One, Softface, and webMethods, and is backed by leading venture capital firms including Mayfield, Bessemer Venture Partners, JAFCO America Ventures, and The Valent Group (a joint venture between Bessemer Venture Partners and Accel Partners). Trigo is located in Brisbane, Calif. For more information, send email to [e-mail], or call 650/827-0500.

About Softface, Inc.

Softface is the emerging de-facto standard for Enterprise Content Automation. Softface's Enterprise content Suite solution speeds and simplifies unstructured data classification and attribute extraction, enabling Global 2000 customers to leverage untapped corporate knowledge in order to make more cost-effective decisions, increase revenues, and enhance profits. Softface's patent-pending, highly scalable core technology is the first and only software that automatically generates structured content and relevant attributes from plain-text descriptions with a high degree of precision. Softface is a privately held company located in Walnut Creek, California. For more information on Softface, visit the company's web site at www.softface.com or call 925/279-1097.

Softface, Softface Content Console, Softface Designer, Softface Content Engine, and Softface Enterprise content Suite are trademarks of Softface, Inc. All other company and product names mentioned herein are trademarks or registered trademarks of their respective holders.