Softchoice forges initiative targeting the needs of small and medium-sized businesses: participation in HP's PartnerONE program combined with proven SMB customer service expertise creates powerful offering.

Softchoice Corporation (TSX: SO) has announced an initiative with HP targeting small-and medium-sized businesses (SMB). As a member of HP's PartnerONE program and its SMB Network, Softchoice will bring customers a quick, easy and customized service approach when purchasing from a wide selection of HP products.

Softchoice's network of highly-trained direct sales representatives located in 32 North American cities, combined with its dedicated inside sales account managers, will provide sales and financial service support on a wide variety of technology business products, including HP printers, systems, servers, notebook PCs, tablet PCs and storage products.

"Softchoice is excited to show our established customer base a better way to buy the HP products that help grow their businesses," said David MacDonald, President, Softchoice Corporation. "By combining our extensive knowledge of software environments in the SMB market with complementary HP products, our customers will be offered a host of bundled offerings that effectively address their unique needs and drive value within their organizations."

Softchoice offers the highest quality products, face-to-face sales consultation, guaranteed live voice assistance from knowledgeable customer service representatives, online purchasing and same-day/next-day shipping to meet the demands facing today's small-and medium-sized businesses.