SoftQuad Appoints Leading U.S. High-Tech Sales Executive Pamela Geoga as Vice President.

Business Editors, High-Tech Writers

TORONTO--(BUSINESS WIRE)--March 7, 2000

SoftQuad Software Inc. (OTCBB:AMRR) today announced the appointment of Pamela A. Geoga as Vice President of Sales, effective immediately.

Geoga is a recognized and well-respected sales executive who brings 25 years of high-tech management experience to her new post. Most recently, she was Vice President North America for Lotus Development Corporation, a subsidiary of IBM and a provider of ground-breaking knowledge management, e-business, desktop, and collaborative software, and professional services. During her tenure at Lotus, she led sales and service teams of up to 800 professionals generating annual revenues of approximately $600 million. Prior to that, Geoga spent 15 years at IBM Corporation where she served as Marketing Manager, Systems Engineer, and Marketing Representative at locations throughout the United States.

"Pam is a tremendous addition to the SoftQuad team and her appointment speaks volumes about our Company's ability to attract leading talent," said Roberto Drassinower, SoftQuad's President and CEO. "She is central to our plans to rapidly and strategically expand our business. Her expertise in managing corporate, government, channel and strategic partner sales will help us unlock the potential for SoftQuad's technologies and solutions. In addition, she has a proven track record not only in creating a knowledge-based workforce, but in generating real productivity."

In commenting on her appointment, Geoga said: "It's no secret in the industry that SoftQuad has tremendous potential based on its technology and growing reputation. As it positions itself to capitalize on this potential, it will need to build robust partnerships with customers and other technology providers. This is where I can add value and intend to do so as quickly as possible. I'm very excited about joining an entrepreneurial company that is nimble, open to new ideas, and totally focused on building customer and shareholder value."

Geoga has a Bachelor of Science degree from Western Michigan University and will be based in Arizona.

About SoftQuad Software Inc.

SoftQuad is a global forerunner in the development and marketing of enabling technologies and commerce solutions for e-business. SoftQuad's XMetaL, the world's first advanced, yet easy-to-use, XML content creation solution, has already become the premier enabling technology for XML-based content applications in e-publishing, e-commerce, and knowledge management. Leveraging its technological and market leadership, SoftQuad is now targeting the growing business-to-business (B2B) marketplace with Global OnRamp, a comprehensive supply-side content solution that allows companies to effectively join and compete in B2B e-markets.

A high-growth company headquartered in Toronto, Canada, and with European operations based in London, SoftQuad is a founding member of, and active participant in, the World Wide Web Consortium (W3C), the Organization for the Advancement of Structured Information Standards (OASIS), and XML.org.

SoftQuad is the 100% subsidiary and sole operating company of The American Sports Machine, Inc. (ASM), a Florida-based corporation listed under the symbol AMRR.BB on the electronic bulletin board. In the near future, ASM will seek shareholder approval to be renamed SoftQuad Software Ltd.

For further information, contact:

Roberto Drassinower Pamela Geoga President and CEO

Vice President of Sales [phone]

[phone]

or visit SoftQuad's web site at http://www.softquad.com

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, risks related to the year 2000 issue, continued product acceptance, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in SoftQuad's or The American Sports Machine's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.