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SoftMax Joins CSR's eXtension Partner Programme.


Partnership Integrates SoftMax's 1VOICE Noise and Echo Cancellation The elimination of an echo in a two-way voice transmission. Echo is created in the telephone company's central office switch when two-wire lines from the customer are converted to four-wire lines for backbone trunks.  Technology Into CSR's Advanced BlueCore5-Multimedia Platform

CAMBRIDGE, England -- CSR plc CSR (LSE: CSR), or Cambridge Silicon Radio is a company based in Cambridge, England whose main product line is a single-chip implementation of the Bluetooth standard for radio-signal communication between devices. CSR is a fabless semiconductor manufacturer.  (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ):

-- Ref: EMD EMD Electromechanical dissociation, see there 1170

-- Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4729

-- To download: http://www.csr.com/images/hires/pem4729.jpg

CSR plc and SoftMax, Inc. today announced that SoftMax has joined CSR's eXtension Partner Programme, to integrate its 1VOICE noise and echo cancellation technology into CSR's latest BlueCore5-Multimedia platform. SoftMax's technology virtually eliminates background noise during Bluetooth voice communication, allowing the speaker to be heard clearly, even if they are in a noisy environment. CSR is working closely with companies like SoftMax to expand the capabilities of its BlueCore5-Multimedia platform. The platform is the only Bluetooth device on the market with an integrated DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  and on-chip memory, allowing it to support a host of third party software and offer an unprecedented level of audio quality and functionality. SoftMax's solution can be used in a vast range of BlueCore5-Multimedia applications, from headsets and hands-free car kits to mobile phones.

SoftMax's technology is based on its proprietary signal separation platform, which uses sophisticated adaptive statistical techniques to separate voice signals from any background noises without the need for training or comprehensive signature databases. This is achieved by extracting the individual components from the mixture of audio captured by the user's device making it very effective against all types of noise whether they are stationary, such as road noise, or non-stationary like music or other human voices. SoftMax's technology also eliminates acoustic echo, a big problem in small audio devices.

CSR's BlueCore5-Multimedia platform includes a powerful 64 MIPs 24-bit DSP. eXtension partners are provided with development kits and dedicated software tools. Thanks to the eXtension Programme, the most advanced software features and functionality can be easily added to CSR's product offering, boosting both sales and value of Bluetooth-enabled devices for CSR's customers.

Sheldon Gilbert, VP of Business Development, SoftMax, Inc., commented, "SoftMax's signal separation technology, providing powerful performance with a very low processing requirement, is a perfect fit for wireless audio applications. By working with the Bluetooth market leader, our technology will be integrated in the most advanced Bluetooth solutions on the market, enabling users to be heard in very noisy environments."

Gemma Paris, Software Marketing Manager, CSR, commented, "The integration of SoftMax's technology has set a new benchmark for Bluetooth voice quality and significantly enhances user experience, increasing mobile phone usage." Paris continued, "CSR's eXtension Programme is set to strengthen CSR's portfolio and offer customers cutting-edge technology that is easily integrated into new and existing product lines. CSR will continue to expand this Programme by working with the most advanced third-party integrated software on the market."

About CSR

CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, FM receivers and WiFi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate, fully integrated radio, baseband and microcontroller elements.

CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba.

CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA.

More information can be found at www.csr.com.

About SoftMax, Inc.

SoftMax, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with headquarters in San Diego, CA., was founded by faculty from the University of California, San Diego UCSD is consistently ranked among the top ten public universities for undergraduate education in the United States by U.S. News & World Report.[3] It is a Public Ivy. [1] For graduate studies, most of UCSD's Ph.D.  (UCSD UCSD University of California, San Diego (La Jolla, California)
UCSD User Centered System Design
UCSD Urbana-Champaign Sanitary District (Illinois)
UCSD Ultra Cool Sexy Dudes
) and The Salk Institute. With its heritage in the field of Computational Neuroscience, the company has developed proprietary signal separation technology which enables digital processing devices to separate individual signal components out of complex mixtures.

1VOICE[R] noise cancellation technology, based on SoftMax's patented signal processing techniques, is a revolutionary new approach to the problem of acoustic noise elimination and acoustic echo cancellation on mobile audio platforms like Bluetooth[R] headsets and cell phones. Based on SoftMax, Inc.'s proprietary blind-source signal separation technology, 1VOICE[R] preserves voice quality while eliminating acoustic echo and background noise in even the most demanding and hostile acoustic environments.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 29, 2006
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