Articles from Soft-Letter (October 15, 1999)

Title	Author	Type	Words
MERCHANDISING: TURNING BROWSERS INTO BUYERS.			433
ORDER PROCESSING: TREATING THE "LOST SALES" SYNDROME.			384
POSITIONING: THE "WHY-TO-BUY-HERE" MESSAGE.			637
SITE PROMOTION: IF YOU BUILD IT, WILL THEY COME?			435
THE BEST ONLINE SOFTWARE STORES OF 1999.			897