Articles from Soft-Letter (March 22, 1999)

Title	Author	Type	Words
AN ADVERTISING-BASED MODEL FOR PRODUCTIVITY SOFTWARE.			456
APPLE COMPUTER advertising.			409
DATA POINTS: WINNERS AND LOSERS IN THE AD WARS.			211
GUY KAWASAKI: ON AVOIDING "DEATH MAGNETS".			565
HOW TO GET BETTER PRESS AT TRADE SHOWS.			392
ON HIRING A SECOND-GENERATION CEO.		Interview	483