Articles from Soft-Letter (April 30, 1996)

Title	Author	Type	Words
Data points: superstore profiles.			174
Describe chief executive James Lennane.			38
How to make direct response ads work harder.			441
Is there a payoff for service quality?			630
Lotus executive vice president Jeff Papows.			47
Microsoft chairman Bill Gates.			38
Netscape chief executive Jim Barksdale.			64
October 15: OpCon East Manufacturing & Fulfillment Conference.			25
Oracle chairman Larry Ellison.			76
September 11-12: The Software Marketing Summit & Summit Awards.			34
Sherry Turkle: "the computer as an intimate machine." (Industry Trend or Event)			617
Stac vice president of marketing John Bromhead.			55
Sun Microsystems fellow and Java developer James Gosling.			49
William Blair & Co. analyst David Farina.			55