Socially Responsible Business Organization Challenges Traditional Business Groups; Internet Plays Major Role in Leveling the Playing Field for Smaller Organizations.

Business Editors

WALTHAM, Mass.--(BUSINESS WIRE)--July 24, 2003

Through its traffic rankings on the Internet, the National Association of Socially Responsible Organizations (NASRO) is now beginning to challenge the National Federation of Independent Businesses, the National Association of the Self Employed and the U.S. Chamber of Commerce for the allegiance of small businesses in the United States.

According to ALEXA.com, one of the Internet's largest Internet data sources, The National Association of Socially Responsible Organizations has achieved a respectable ranking of Internet popularity amongst larger, well-established, organizations:

Organization                                                  Ranking

U.S. Chamber of Commerce                                       24,915
AFL-CIO                                                        40,966
National Association of the Self Employed                      57,821
National Federation of Independent Businesses                  67,058
National Association of Socially Responsible
 Organizations                                                103,025
Business for Social Responsibility                            163,836
Working Today                                                 252,926
Social Venture Network                                        551,481

(SOURCE: ALEXA.com Internet Traffic & Site Ranking for Week of July
14, 2003; lower ranking=greater popularity)

Through its work on universal health insurance, public policy, and the administration of employee benefit programs over the past ten years, NASRO has gained entry into the ranks of credible business associations and continues to grow. NASRO has been able to effectively combine its representation of the interests of medium, small and micro businesses with the interests of non-profit organizations and cooperatives.

NASRO has also successfully positioned itself as a refreshing alternative to traditional business organizations, by strongly supporting the development of the green business economy and the strengthening of environmental regulations on clean air and clean water. Together green businesses and the mass environmental organizations have built strong alliances between businesses and environmentally conscious consumers. Operating under the radar of everyday media coverage, environmentally-focused and socially responsible issues are becoming a frequent agenda item in management staff meetings, employee meetings, stockholder meetings and investor meetings--a reality which NASRO is poised to take full advantage of.

In recent months, NASRO has seen a rapid increase in its direct membership and in the number of organizations that are becoming affiliated with the organization. NASRO is bringing the message of social responsibility to the grassroots level with local employers tired of five years of double digit health insurance premium increases, three years of a poorly performing economy and continued gross violations of ethical business standards by senior management at too many major firms.

NASRO's national employee health benefits program sports some of the most recognizable names in U.S. health insurance and drives tens of thousands of businesses to their web site www.nasro-co-op.com every month. NASRO fills the growing demand of socially responsible employers who want to offer their employees quality health benefits rather than lower benefit plans that are all-to-often the only plans presented by business associations. Utilizing savvy web promotion strategies, NASRO has seen an influx of self-employed individuals from a wide range of industries who are now working as independent consultants after having been laid off by larger employers. A common theme among new NASRO members is a strong desire to see their organizational dues money put toward socially responsible actions.