Social Media Experts Share Knowledge about RSS, Blogs, Podcasting at Executing Social Media Conference in Atlanta November 14-16, 2007.Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) and Emory University Emory University (ĕm`ərē), near Atlanta, Ga.; coeducational; United Methodist; chartered as Emory College 1836, opened 1837 at Oxford. It became Emory Univ. in 1915 and in 1919 moved to Atlanta. to host Communitelligence conference on deploying RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , podcasts, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , and video for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. ATLANTA -- Experts on the use of social media - RSS, blogs, podcasts and video - in public relations and corporate communications are converging at a premier conference in Atlanta, November 14-16. Executing Social Media for PR, Marketing and Corporate Communications will address critical issues facing PR, marketing and corporate communication professionals in the age of social media. "Every organization must reevaluate how they communicate with their stakeholders in the new landscape of social networking See social networking site. social networking - social network , blogs, online video, RSS, virtual communities, widgets and consumer-generated media," says Keisha Bocage Bocage is a Norman word which has entered both the French and English languages. It may refer to a small forest, a decorative element of leaves, a terrain of mixed woodland and pasture, or a type of rubble-work. , Interactive Public Relations Manager at Stevensfkm Agency in Houston, and conference moderator. "Considering the fragmented media landscape and the consumer's "Have it my way" mentality; social media must now be factored into every communications plan." "Executing Social Media will deliver practical, how-to take-aways from two-dozen experts and practitioners who are executing dynamic programs today," says John Gerstner, President of the Communitelligence Learning Academy, which is producing the event." Among presenters are PR, marketing and social media luminaries including Josh Hallett, Linda Zimmer, Sally Falkow, Jamie O'Donnell, Katie Paine, Rob Key, Chip Griffin, Dan Greenfield, Vanessa DiMauro, Todd Berkowitz, Joe Cothrel, Michael Rudnick, Jake McKee and Gary Goldhammer. Paul Gillin, author of The New Influencers, is presenting the opening day keynote. Attendees will receive a copy of his book with their registration. There will also be a 6in36 luncheon presentation where six of this year's most interesting social media companies will present their products and services for six minutes each. Coca Cola and Emory University are hosting the conference. There are three Experts 1onOne half-day workshops on November 16 covering SEO-PR 2.0 (Greg Jarboe), RSS Feeds (Sally Falkow) and Interactive PR Tools & Tricks (Linda Zimmer). The Communitelligence Learning Academy produces How-to Teleseminars, CDs and conferences focused on emerging business communication trends and skills. Executing Social Media will give public relations and corporate communications professionals a better understanding of how to integrate RSS, blogs, podcasts and new media into conventional outreach campaigns. |
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