Social & Health Services Selects Xerox iGen3 Driven by EFI Fiery Server for Quality Color, High Speed Digital Printing.

FOSTER CITY, Calif. -- When Social & Health Services, Ltd. (SHS) in Rockville, MD, has an urgent customer request they need to respond quickly and flawlessly -- their biggest customer is the U.S. government. To meet tight printing deadlines with high quality, high speed color output, managers at the SHS in-house print facility, Digital xPress, selected the Fiery(R) Q4500 color server from EFI (Nasdaq:EFII) to drive their Xerox (NYSE:XRX) iGen3(R) Digital Production Press. Citing speed, precise color control and consistency across devices, SHS credits the Fiery and Xerox iGen3 combination for delivering increased efficiency and higher profit margins.

SHS provides marketing and communications services to governments and private sector organizations. Often required to respond to real time communication crises with immediate material, SHS typically has only a few hours to write, design, print and ship literature across the country. For quick, 24/7 response to real time events, SHS's Digital xPress employees, who are long time Fiery users, chose the familiarity and quality color control of EFI's Fiery Q4500 server to meet their high-level production printing requirements.

"The Fiery enables the Xerox iGen3 to perform to its full potential. It has increased our efficiency and profit margins but, what's more important, the Fiery allows us to deliver better customer service. Along with saving us time, it's saving our customers' valuable time. That makes us easier to deal with," said Lewis D. Eigen, President of SHS.

Integration into the SHS workflow was seamless; operators began work almost immediately thanks to the consistent user interface of the Command WorkStation(TM), EFI's award-winning job management software. By wrapping an elegant user interface around a range of functionality, EFI Fiery server technology enables the production of complex color jobs with ease. The Command WorkStation provides a gateway to the Fiery Q4500's array of sophisticated, powerful tools. These are the same high performance color management and emulation tools SHS's team was already using on their Fiery-driven Xerox DocuColor 2060 Digital Color Presses, making it a huge benefit for gearing up staff.

"For us there was virtually no training time because we had used Fiery servers before," added Ramona Arnett, Executive Vice President of SHS. "From an operator perspective the Fiery is intuitive. All my operators are happy with it."

Eigen is also impressed with the flexibility the Fiery provides. "We're getting good color output no matter what the application is. This is important to us from a competitive standpoint. The Fiery delivers color quality and consistency between all PC applications. It's ideal for what we do."

For applications requiring greater precision color control, the Fiery also offers a suite of advanced tools for graphic arts professionals to achieve consistently accurate results. Additionally, industry-leading variable data printing (VDP), with support for the most extensive range of VDP languages, enables the Fiery system to integrate seamlessly into existing workflows and creates an ideal solution for high speed, production color VDP.

The powerful DocBuilder Pro(TM) imposition tool, which allows staff to build and edit documents on the fly, has proven valuable as well. DocBuilder Pro increases efficiency by allowing SHS staff to exploit the large-sheet capacity of the iGen3 press and print 2-up configurations on 8 1/2" x 11" jobs.

With the Xerox iGen3's ability to produce up to 6,000 four-color impressions per hour, and the Fiery's exceptional color quality and control, SHS has significantly increased productivity and profits, making the solution a big part of their future business. "It's our vision to have Fiery-driven DocuColor 12s in the offices of our major customers, so they can design documents, proof them in their offices, and send the documents via the Internet directly to our Fiery," Eigen says. "It would increase our efficiency even more."

As a result of their newfound production printing power, SHS recently expanded into a larger print facility and added a second Fiery-driven iGen3 press.

"The unparalleled speed of Xerox's iGen3 and the precision color quality control provided by EFI's Fiery Q4500 make a winning combination for extreme printing environments. We are thrilled to help SHS increase their productivity, profit margins and job quality with their Fiery-driven iGen3 press," said Frank Mallozzi, VP of Worldwide Sales at EFI.

About Social & Health Services

With more than $20 million in annual revenues, 250 employees and facilities throughout the U.S., SHS provides services that include campaign design, media production, call center management and the production, distribution and warehousing of educational and marketing materials. SHS clients include ABC/Disney; HBO; the U.S. Department of Education; several state governments; and the Centers for Disease Control and Prevention (CDC), just to name a few. Approved as a print provider by the U.S. Government Printing Office (GPO), SHS produces and distributes many of the official government publications received by citizens across the country. Its global parent company is ORC Macro, an Opinion Research Corporation. For more information please visit www.shs.net or www.opinionresearch.com.

About EFI

EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer document management tools from creation to print, including high fidelity color and black and white Fiery(R) print servers that can output up to 2000 pages per minute; powerful production workflow and print management information software solutions for increased performance and cost efficiency; and an array of business-critical enterprise and mobile printing solutions. EFI maintains 25 offices worldwide.

About Xerox

Xerox Corporation (www.xerox.com) is a $15.7 billion technology and services enterprise that helps businesses deploy smarter document management strategies and find better ways to work. Its intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results. Xerox provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines.

NOTE TO EDITORS: Photography available by request. EFI and Fiery are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions. DocBuilder Pro and Command WorkStation are trademarks of Electronics For Imaging, Inc. All other trademarks mentioned in this document are the property of their respective owners.