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Soccer tournament licensees of products report sales jumping.


Local licensees of World Cup merchandise say sales of their products got off to a slow start but have now taken off running.

"Up until now I was fairly disappointed with retailers' reactions to the (World Cup)," said Bob Solomon, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of licensee Dakin Inc. in Woodland Hills.

"Up until three weeks ago it was really slow," added Abraham Arzerounian, president of Mid-Wilshire-based licensee Bogarz Inc. "Stores are just ordering now."

Solomon added, "Now things have really begun to heat up."

The World Cup tourney begins June 17 and lasts through July 17. Eight of the 52 games will be played at the Rose Bowl, including the final.

Ten L.A. County-based companies are licensed to make World Cup merchandise. They are producing everything from onyx soccer ball key chains to leather World Cup jackets to plush mascots.

Downtown L.A.-based J.H. Design Group makes World Cup leather jackets. Some sport Striker, the event's dog mascot, some have individual team logos designed in leather on their backs, and others sport all 24 leather flags representing each participating country, said Bob Davidson, vice president of sales and marketing.

But many of the jackets were not made with the frugal fru·gal  
adj.
1. Practicing or marked by economy, as in the expenditure of money or the use of material resources. See Synonyms at sparing.

2. Costing little; inexpensive: a frugal lunch.
 in mind. The ones sporting logos of individual teams and team flags retail for as much as $1,400 apiece.

One black jacket decorated in Sweden's colors -- yellow and blue -- reads "Sverige" and has the Swedish team's logo on the back. Another black jacket is decorated in orange and green, reads "Brazil" and sports the Brazilian team logo on the back.

For those who don't have bottomless billfolds, jackets made of twill twill

One of the three basic textile weaves (see weaving), distinguished by diagonal lines. In the simplest twill, the weft crosses over two warp yarns, then under one, the sequence being repeated in each succeeding shot (row), but stepped over, one warp either to the
 and leather start at $270. J.H. Design also manufactures leather World Cup caps for $30.

J.H. Design jackets are retailing at Soccer Experience stores in the Beverly Center The Beverly Center is a shopping center in Los Angeles, California, United States. Description
The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards.
 and CityWalk, and at Paragon, a large sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 store in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The jackets are "selling very well," was all Davidson would say.

J.H. Design's lower-end jackets and caps are retailing at JC Penney stores and Duty Free, a chain of shops at airports, he said.

Woodland Hills-based Dakin Inc. is making cute, cuddly, stuffed Strikers, including a "jumbo" Striker that is 4 feet tall. The dolls retail for between $10 and $100, said Dakin Chairman and CEO Bob Solomon.

Dakin also makes a plush soccer ball that is 7 inches in diameter and, kids could argue, may not break the living room lamp. These retail for $7.

The balls, sporting a Striker emblem, are "hot" and "have just been falling off the counters" Solomon said.

Dakin also makes World Cup mugs, figurines
You may be looking for Figurine or Figurine (band)


Figurines is an indie rock band from Denmark, formed in the mid-1990s. The band released their first EP, The Detour, in 2001 and their first full-length album, Shake a Mountain
 and key chains, he said. Its products are being sold at Robinson's-May department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Universal Studios and Duty Free airport shops, Solomon said.

Bogarz, meanwhile, manufactures World Cup pendants, earrings, money clips and plaques. A 14-karat gold Striker key chain sells for $400, and an onyx soccer ball key chain sells for $420, Arzerounian said.

The other L.A.-based World Cup licensees are: Gardena-based Magic Johnson “Earvin Johnson” redirects here. For the Milwaukee Bucks center, see Ervin Johnson.

Earvin Effay Johnson, Jr. (born August 14, 1959 in Lansing, Michigan), nicknamed Magic
 T's and Beverly Hills-based Giant, both of which make T-shirts and sweatshirts; Marina del Rey-based Laurens International, maker of women's bodywear and T-shirts; El Segundo-based Mattel Inc., maker of World Cup toy cars; Van Nuys-based Munchkin munchkin - /muhnch'kin/ [Squeaky-voiced little people in L. Frank Baum's "The Wizard of Oz"] A teenage-or-younger micro enthusiast hacking BASIC or something else equally constricted.  Bottling Inc., maker of plastic baby bottles; Beverly Hills-based Sculptures by Gariella, maker of World Cup sculptures; and Torrance-based Soccer Watches, a watchmaker.
COPYRIGHT 1994 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
Printer friendly Cite/link Email Feedback
Author:Glover, Kara
Publication:Los Angeles Business Journal
Date:Jun 13, 1994
Words:566
Previous Article:World Cup will bring organizers $20 million net. (U.S. Soccer Federation)
Next Article:Falling tax revenue crimps CRA downtown L.A. plans; reassessments cut income that's available to agency. (Los Angeles Community Redevelopment Agency)
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