SoCo Night Institute Launches Nightlife Curriculum.SoCo, Friends and Media Partners Share Nightlife 'Know How' LOUISVILLE, Ky. -- Sixth graph, first sentence of release: Dennis Digital Dennis Digital is the interactive Internet and mobile division of Dennis Publishing, which publishes Maxim, Stuff, Blender and The Week. Overview Formerly known as MaximNet, which launched in 1999, Dennis Digital is responsible for flagship men's lifestyle site Maxim. should read Maxim Digital. The corrected release reads: SOCO NIGHT INSTITUTE LAUNCHES NIGHTLIFE CURRICULUM SOCO, FRIENDS AND MEDIA PARTNERS SHARE NIGHTLIFE 'KNOW HOW' Thirsting to know the proper form for dancing with a drink in your hand? Do you have late-night culinary skills but need a place to showcase those talents? All of your nightlife needs (or at least some of them) have been answered. SoCo has launched the SoCo Night Institute (www.soconightinstitute.com), an online resource where people can find and share knowledge about how to experience more legendary nights with their friends. "The SoCo Night Institute is igniting a conversation among peers by providing an avenue for self-expression to reach each night's potential," said Ken Rose, SoCo National Brand Director. "We want people to share their nightlife skills with the same fun they have within their group of friends. I'm hoping to showcase my legendary late-night snack recipe for fries with curry sauce Noun 1. curry sauce - allemande sauce with curry powder and coconut milk instead of stock sauce - flavorful relish or dressing or topping served as an accompaniment to food , which I usually whip up for my friends while we recap the night's adventures." Visitors can enroll in courses to develop skills and knowledge to help them have great nights with friends, or join as faculty and submit their own curriculum for others to check out. In the near future, users will be able to earn credits and music downloads from Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and through various forms of course interaction. SoCo will be giving away a total of 50,000 downloads. SoCo Night Institute Features * Take A Course * Users can browse the course catalog Noun 1. course catalog - a catalog listing the courses offered by a college or university course catalogue, prospectus catalog, catalogue - a book or pamphlet containing an enumeration of things; "he found it in the Sears catalog" and take course. * Make A Course * Users can submit course topics and courses in video or slide formats for approval to appear on the site. Tools are provided to assist in creating slides for courses, while users must upload the video submissions. * My Transcript * Users can track courses completed and created, as well as credits earned. * Rate This Course * Users have the opportunity to rate each course on a five-star system. Unique Media Partnerships SoCo has developed unique media relationships for the Night Institute partnering with Maxim.com, Pandora and Drink of the Week to provide curriculum. Taking the not-so-traditional approach of providing content to a brand's website, these relationships were created to inspire friends and attract new audiences for SoCo and the media partners. "We're excited to help Southern Comfort launch the SoCo Night Institute," said Steven Rosenblatt, Vice President of Sales for Maxim.com. "Maxim.com knows the priority of the night and guys trust we won't let them down when it comes to having a great time with their friends." A media buy was placed with Maxim Digital and their media properties Maxim.com, Blender.com, StuffMagazine.com, and Fark.com, in addition to buys across Federated Connected and treated as one. See federated database and federated directories. Media, Pandora and Real Network. Content and banner ads will be featured on sites, such as Blender.com, MaximOnline.com, StuffMagazine.com, RollingStone.com, Pandora.com, BoingBoing.net, as well as brand integration into episodes of Diggnation. Responsibility Platform The SoCo Night Institute serves as a unique platform to showcase friends being there for friends every night out. "The SoCo Night Institute allows the brand to interact with consumers about responsibility in an engaging, relevant format, while providing a forum for peers to learn about it from one another," said Rose. "It is part of SoCo's continuing efforts to remind friends to have a responsible night out together." Users must be 21 years of age or older to participate in the site. For more information and to post content, please visit www.soconightinstitute.com or www.southerncomfort.com. The SoCo Night Institute was created by Durham, NC-based McKinney, SoCo's interactive agency of record. Southern Comfort[R], a fruit, spice, and whiskey flavored liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , was founded in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand. SoCo[R] has won the "Adams Growth Brand Award" in the Established Growth Brand segment for six consecutive years. Start things up with SoCo. Visit us at www.SouthernComfort.com. About McKinney Founded in 1969, Durham-based McKinney has created some of the most innovatively integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or programs, including Audi of America's Art of the Heist, Travelocity's Roaming Gnome, the Polaris CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Duel and the launch of the Sony Bravia LCD TV A flat panel TV that uses LCD technology or a rear-projection TV that is based on LCD microdisplay panels. See flat panel TV, rear-projection TV and LCD. . McKinney's clients include Audi of America, Brown-Forman's Southern Comfort, Coldwell Banker, Full Frame Documentary Film Festival, Major League Gaming  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , The NASDAQ Stock Market Nasdaq stock marketThe first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. , Qwest Communications
McKinney is an independent operating subsidiary of Havas, the sixth-largest advertising and communications group in the world. For more information, visit our Web site at www.mckinney-silver.com. Show your smarts: drink responsibly. Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY (c)2007 |
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