Snyder Communications Names Eran Broshy CEO of Healthcare Services; Former Boston Consulting Group Healthcare Senior Partner to Lead Snyder Healthcare.

BETHESDA, Md.--(BUSINESS WIRE)--June 23, 1999--

Snyder Communications, Inc., (NYSE:SNC) today named Eran Broshy, former partner in charge of The Boston Consulting Group's healthcare practice, as chief executive officer of Snyder Healthcare Services, Inc.. Snyder Healthcare Services provides full-scale global marketing services, including strategic consulting, ROI-based pharmaceutical detailing and educational content to the world's largest pharmaceutical companies.

"Eran offers an unparalleled level of insight and experience in the healthcare industry - as reflected by his accomplishments at The Boston Consulting Group," said Daniel M. Snyder, Chairman and CEO of Snyder Communications, Inc. "Eran will play a crucial role in leading Snyder Healthcare Services as it becomes a new publicly traded company. Eran's leadership and reputation will help Snyder Healthcare Services fulfill its objective of setting the standard for the rest of the healthcare marketing industry to follow." (see accompanying release)

Mr. Broshy spent 14 years at The Boston Consulting Group, the international strategy consulting firm. For the last four years at BCG he was the partner responsible for leading the firm's North American health care practice, and helped establish and build the health care practice to a preeminent role in the industry and to among BCG's fastest growing and most significant practice areas.

Mr. Broshy commented, "As the world's largest pure-play provider of health care marketing services, Snyder Healthcare Services is uniquely positioned to take advantage of the explosive growth this sector is experiencing. It is currently estimated that less than 4% of the $50 billion spent annually by the pharmaceutical and life sciences industry is outsourced. That percentage is expected to grow dramatically in the coming years. We expect to be a leading beneficiary of that growth and to help drive and shape its direction."

Mr. Broshy is a well-recognized and respected authority on strategic issues and organizational effectiveness in pharmaceuticals and health care. Mr. Broshy has consulted broadly with senior executives from a number of the major global pharmaceutical leaders, managed care organizations, and academic medical centers and advised on a range of strategic, organizational, and operational issues. He has led several broad industry studies and is also a frequent published writer and conference speaker on strategic issues in health care. Mr. Broshy holds an M.B.A. from Harvard University Graduate School of Business Administration, an M.S. in civil engineering from Stanford University, and a B.S. in civil engineering from the Massachusetts Institute of Technology. For the past year, Mr. Broshy had served as President and CEO of Coelacanth Corporation.

Snyder Communications, Inc. is one of the world's leading direct marketing, advertising and Internet-based professional services providers, operating through the Brann Worldwide, Bounty SCA Worldwide, Arnold Communications and circle.com agency networks. Snyder Communications' Brann Worldwide network is the world's largest direct marketing agency, offers comprehensive direct marketing, database modeling, data warehousing, and other marketing-based technology solutions. Its Bounty SCA Worldwide network offers sales promotion and specialty direct marketing services. Snyder's Arnold Communications provides advertising, creative and public relations services through its global network. Snyder's circle.com provides an entire range of interactive capabilities, extending from front-end Internet Website development through to the back-end e-commerce systems.

Snyder Healthcare Services, Inc. is a leading provider of marketing services for the life sciences industry, with clients including the leading pharmaceutical, biotechnology, medical device and diagnostics companies throughout the world. Snyder Healthcare Services offers a broad range of integrated marketing services, including educational programs targeted to physicians, specially-designed strategic marketing plans and actual sales execution through the company's extensive sales network.

Snyder Communications and Snyder Healthcare Services have offices throughout the United States, Canada, the United Kingdom, France, Italy, Hungary, Germany and the Netherlands. Visit the Snyder Communications Website at www.snyder.com.