Snowboard equipment store picks its Manhattan home.Burlington, Vermont-based Burton Snowboards Burton Snowboards is the world's leading manufacturer[1] of snowboards with an estimated 30% to 35% marketshare.[2] Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, , a leading snowboard manufacturer, will open a flagship store in Manhattan at 106 Spring St. soon. The company has signed a 4,600 s/f lease in the heart of SoHo, which is quickly coming back to life by attracting a wide variety of new and distinct retailers. CB Richard Ellis' Robert Gibson and Jedd Nero negotiated the 10-year deal on behalf of Burton Snowboards, while Amira Yunis and Daniel Cooper, of Newmark Retail, acted for the landlord, Spring Mercer Corp., a residential cooperative. "Simply put, Burton Snowboards wanted to be in a trendy, cool, 'hot' area of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of to align with its products and youthful image," said Mr. Gibson. "SoHo is on a roll with Diesel coming into former Helena Rubenstein space, among other new retailers who are interested in the neighborhood." "We did a citywide search for our client, but SoHo had all the bells and whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time. Burton was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," added Mr. Nero. "The 106 Spring St. building is a fantastic site, both from an architectural standpoint, with its beautiful land-marked exterior, and its location at the corner of Spring and Mercer Streets, which is visible from Broadway," said Ms. Yunis. "Finding a suitable tenant for the address has been long in coming. Since being given the exclusive less than 10 months ago, we successfully repositioned the space and were able to pick and choose among a dozen major retailers. We felt Burton would do very well in this location due to the success of Quicksilver quicksilver: see mercury. (1) (QuickSilver Technology, Inc., San Jose, CA, www.qstech.com) A mobile communications company that specializes in a reconfigurable logic chip for cellphones and PDAs. See adaptive computing. and like retailers in the area." According to CBRE CBRE CB Richard Ellis (real-estate firm) CBRE Chemical, Biological, Radiological and Explosive CBRE Component-Based Reliability Estimation CBRE Coldwell Banker Richard Ellis (Boston, MA) and Newmark, rents in that part of SoHo are in the $200 per s/f range. |
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