Snowball Announces Commerce Partnership with Buybuddy; New Service Provides Branded Comparison Shopping Community for Gen i.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--June 26, 2001 Snowball (Nasdaq:SNOW), the leading online network for Gen i(TM) -- the generation of Web-centric young adults who have grown up using the Internet -- announced today a multi-year commerce partnership with Buybuddy, Inc., a leading provider of community-powered comparison shopping platforms. Under the agreement, Snowball will integrate Buybuddy's popular comparison shopping functionality to provide Snowball network users with comparison shopping data and purchase capability in Gen-i relevant commerce categories, including video games See video game console. , movies, music, electronics, computers and books. "Snowball's Gen i audience is extremely Web-centric and therefore very comfortable communicating and shopping online," said Butch Langlois, President of Buybuddy Inc. "This makes them perfectly suited to the type of dynamic, community-powered commerce experience that we provide." IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) .com, a leading information and entertainment online network for gamers, is the first Snowball network to feature the service. "The new IGN comparison shopping service developed by Buybuddy offers our audience real-time pricing information on the products they most desire," said Snowball President, Rick Boyce Rick Boyce was a pioneer in the movement to commercialize the World Wide Web. A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by HotWired's chief executive officer, Andrew Anker, to be HotWired's director of business development when . "In keeping with our commitment to enhance our users' experience, the new service will also give Snowball users easy access to consumer reviews, product ratings, merchant reviews and other powerful shopping information." Buybuddy's comparison shopping data is updated daily and includes pricing from more than 60 e-commerce merchants such as samgoody.com, cduniverse.com, buy.com, half.com, microplay.com, Outpost.com, Wired Lounge.com and Computers4Sure.com. Snowball also plans to launch similar branded shopping communities on its other networks, ChickClick.com and HighSchoolAlumni.com. About Buybuddy A Canadian company, Buybuddy is the premier global provider of Community-Powered Commerce Services. Its web and wireless solutions -- offering far beyond price comparison -- are revolutionizing the online and mobile comparative shopping experience for Web portals, destination sites and wireless carriers in the U.S., Canada and Asia. It's Web site, www.buybuddy.com, and the Buybuddy syndicated network serve a loyal community of tens of thousands of loyal users worldwide. Buybuddy investors include Internet.com Corporation (Nasdaq:INTM INTM Interrupt Mode ) a leading provider of global real-time news and information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. for Internet professionals, and XDL (language) XDL - An object-oriented extension to ITU-T's SDL. ["XDL: An Object-Oriented Extension to SDL", S.J. Ochuodho et al]. Intervest, a leading Canadian venture capital firm dedicated to providing value-added capital to entrepreneurial companies in the Internet industry. About Snowball http://www.snowball.com/ Snowball (Nasdaq:SNOW) is the leading Gen i(TM) network for Web-centric young adults who have grown up using the Internet. Consistently ranked by Media Metrix as one of the 50 most-visited Internet properties, Snowball has a great deal to offer both its users and its business customers. The company produces and aggregates top Gen i Web sites, attracting millions of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. with its award winning content and resources. Snowball delivers its large Net-centric audience to companies that offer products and services targeted to the demographic. Snowball offers its customers a full spectrum of integrated marketing solutions: impression-based advertising and sponsorships, permission marketing, custom publishing, contextual e-commerce, direct e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and content syndication. Snowball's networks -- IGN, ChickClick and HighSchoolAlumni -- partner with a collection of affiliate sites delivering a diverse selection of content, community and commerce for Snowball's users. The company is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Los Angeles. This press release may contain forward-looking information within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of l995. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical earnings and those presently anticipated or projected. Such statements speak only as of the date made. Please refer to current Forms 10-K and other SEC filings of Snowball. |
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