Snickers and Budweiser Most Successful At Driving Internet Traffic on Day Following Super Bowl XLI.iFilm and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Sports Surge in Post Game Ad-Viewing Activity NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Hitwise, the world's leading online competitive intelligence service, announced that the Super Bowl XLI Super Bowl XLI was the 41st championship game of the modern National Football League (NFL). The American football game was played on February 4 2007 at Dolphin Stadium in Miami Gardens, Florida, a suburb of Miami, following the 2006 regular season. Kickoff was at 6:27 p.m. advertiser websites with the largest increases in market share of visits on the Monday following the game (February 5, 2007) were Snickers
Snickers is a sweet bar made by Mars, Incorporated. .com, up 1478 percent versus the previous Monday, and BudLight.com, up 656 percent versus the previous Monday (January 29, 2007). Anheuser-Busch's other Budweiser-branded sites, Budweiser.com and Bud.tv, also more than doubled in market share of visits in the same period. Other top moving advertiser websites in that period were Revlon.com, up 165 percent, and SalesGenie.com, up 156 percent. Internet-based only businesses have long experimented with Super Bowl advertising to varying degrees of success. In 2007, Salesgenie.com and GoDaddy.com were the dot-com advertisers that showed the largest increases in market share of visits on February 5, 2007 versus January 29, 2007, at 156 percent and 75 percent respectively. Americans also went online to watch the ads, as increased traffic levels were seen on the Monday following the game at websites that hosted the Super Bowl commercials. While the market share of visits to YouTube was only up 12 percent on February 5, 2007 versus January 29, 2007, it was the 12th most visited Internet domain in the US overall. iFilm and AOL Sports showed market share increases of 328 percent and 158 percent respectively for the same period. "Ads that create buzz and are worthy of multiple viewings will drive more value into the Super Bowl advertising investment," said LeeAnn Prescott, research director at Hitwise. "Food and Beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. manufacturers are embracing the web to a greater degree and should fully integrate Internet marketing See Internet advertising. into offline advertising efforts in order to maximize value." [TABLE OMITTED] [TABLE OMITTED] About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs. Hitwise is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and operates in the United States, United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com. For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion