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Snapple turns under-the-cap facts into game.



Did you know the starfish is the only animal that can turn its stomach inside out? Drinkers of Snapple's bottled juices and teas may have found out that "real fact" by turning over the company's beverage caps. Now, what began as some under-the-cap fun for consumers will become an electronic game. The Snapple Beverage Group Inc., a division of Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its  plc, has teamed up with New York-based Pressman Toy Corporation Pressman Toy Corporation is a toy manufacturer based in New York, NY which was founded in 1922 by Jack Pressman. It currently focuses on family games and licensed products. Products
  • 1 vs.
 to enter into a licensing agreement whereby Pressman will manufacture and distribute the Electronic Snapple Real Facts Game. The game, due out next spring, will feature 500 new Snapple Real Facts. "The Snapple Real Facts Game was a natural way to extend our brand. We know it will create even more fanfare for our beloved Snapple Real Facts," says Steven Ste´ven

n. 1. Voice; speech; language.
Ye have as merry a steven
As any angel hath that is in heaven.
- Chaucer.

2. An outcry; a loud call; a clamor.
To set steven
to make an appointment.
 Jarmon, vice president partner, marketing and community ventures, for Snapple Beverage Group.

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Title Annotation:In the Aisles Center Store News
Author:Squazzo, Jessica
Publication:Grocery Headquarters
Geographic Code:1USA
Date:May 1, 2004
Words:145
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