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Snapple Beverage Group Lights Up New York City on Tuesday, August 13th.


Business/Food & Beverage/Feature Editors

NOTE TO MEDIA: Multimedia assets available

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Aug. 12, 2002

For the first time in seven years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 Empire State building will allow a company to shine its corporate colors on Manhattan.

At nightfall on Tuesday, August 13th, the lights of one of the city's most recognizable landmarks will go from red, white and blue to Snapple's signature yellow -- Snapple's corporate color, not to mention the shade of their most popular fruit.

The lighting is in honor of Snapple Beverage Group's 2002 sales meeting sales meeting nreunión f de ventas , which is being held at New York's Chelsea Piers Chelsea Piers, officially Chelsea Piers Sports & Entertainment Complex, is a series of sports and entertainment buildings constructed on four adjoining piers on the West Side of Manhattan in New York City. . Over seven hundred Snapple Beverage Group employees from around the country will gather on August 12th-15th to take over Manhattan.

When Snapple Beverage Group decided to hold their annual meeting in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, New York's Conventions Exhibitions Meetings and Events committee (CEME CEME Cooperative Efforts to Manage Emigration
CEME Chefe de Estado Maior do Exército (Portugal) 
), a section of New York's travel and tourism division, thought there was no better way to thank Snapple for their role in the revitalization of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 than to have their colors shining brightly over Manhattan. By lighting the sky in "Snapple yellow," Snapple will show their love and affection for a city that has given so much to them. More than this, CEME believed this was an ideal way for the Empire State Building to play a small part in restoring New York's vitality.

"Snapple got its start in New York City's East Village thirty years ago -- it seemed only right to hold our national sales meeting in our birthplace," said Steven Jarmon, Vice President of Snapple Communications. "We are honored to have our corporate color shine in our hometown."

At dusk on Tuesday, August 13th, all Snapple Beverage Group employees, including Wendy, "The Snapple Lady" and Jack Belsito, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Snapple Beverage Group, will gather in a candlelight ceremony at Chelsea Piers to watch the evening sky turn yellow.

And to give something back to New Yorkers who have been enduring the hottest summer in years, Snapple Beverage Group will be dispersing their four hundred employees to sample free product throughout the city on Wednesday, August 14th from 3:00 to 6:00 PM. Snapple Beverage Group employees will be handing out free Snapple, Mistic, Stewart's, Orangina, Yoo-Hoo, and Nantucket Nectars all over New York.

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COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 12, 2002
Words:399
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