Snap.com Selects Netli to Accelerate Award-Winning Web 2.0 Search Engine.Netli Delivers Performance and Scale to Rich Internet Application See RIA and rich client. , Ensuring Usage and Adoption MOUNTAIN VIEW, Calif. -- Netli[R], the fastest growing global service provider for accelerating applications and content over the Internet, today announced that Perfect Market Technologies, Inc., operator of Snap.com, has selected Netli to guarantee a fast, responsive user experience for its Web 2.0-based search engine. With Netli, Snap.com has achieved an average 59 percent speed improvement on its homepage and a 30 to 50 percent speed improvement on its search results pages, even in the face of network congestion In data networking and queueing theory, network congestion occurs when a link or node is carrying so much data that its quality of service deteriorates. Typical effects include queueing delay, packet loss or the blocking of new connections. , traffic spikes, and rapid company growth. With Netli, Snap.com has ensured a user experience that encourages adoption and longer search sessions, thus improving the company's ability to generate advertising revenue. In a separate release, Netli detailed its support for accelerating rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
Snap.com, a next-generation search engine providing users with a more efficient and more visual way to obtain, view, and interact with search results, was built using AJAX, a Web 2.0 technology that dramatically increases the rate of transactions and traffic flowing between the user and the data center, which can lead to performance degradation and scalability challenges. Netli offers the only managed service that accelerates web applications and content using a purpose-built bi-nodal network, and only Netli accelerates rich Internet applications such as AJAX, Flex and Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. bi-directionally, ensuring a desktop-like experience that is fundamental to the Web 2.0 paradigm. "Netli was deployed over a weekend and required no changes to our application or infrastructure," said Mike Agostino, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Snap.com. "The results were immediate, with Netli delivering the performance we require to fuel broad user adoption, encourage longer session times, promote long-term customer loyalty, and generate greater advertising revenue with our cost-per-action advertising model. And, as important, Netli will automatically scale to meet our expected rapid growth curve." In the old search paradigm, clicking on the search button or a search result caused a single burst of bi-directional traffic between the user and data center. A short delay was expected and tolerated. But Snap.com provides a more fluid browsing experience by pre-loading images of target websites and dynamically suggesting keywords and phrases as a user inputs a search term. These capabilities, which make searching faster and more efficient, require constant Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. to flow between the user and Snap.com. But any significant delay in updating the screen quickly causes user frustration and ruins the Web 2.0 search experience. "The phenomenal user benefits of Web 2.0 come at a steep performance price in the data center, and companies planning to role out global applications must be prepared to optimize the unique attributes of Web 2.0 traffic," said Willie M. Tejada, senior vice president of marketing and business development at Netli. "Snap.com is an innovative application that now leverages Netli's platform for providing on-demand performance and scale for Web 2.0 applications ensuring their users receive desktop-like experience." The NetliOne Platform serves as the foundation for the Netli Application Delivery Network (ADN ADN Anchorage Daily News (Alaska newspaper) ADN Yemen (international vehicle registration) ADN Ácido Desoxirribonucleico ADN Acide Désoxyribonucléique (French: DNA) ) suite of services: NetLightning[R], NetliOffload[TM], NetliContinuity[TM], NetliView[TM], NetliDRM[TM], and Netli Accelerated SSL (Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. Delivery. NetLightning securely accelerates dynamic, enterprise Web applications to assure LAN-like response times worldwide without requiring application modifications. With zero cache warming and management required, NetliOffload offloads static content delivery to shift bandwidth, computing, and storage requirements from the enterprise data center to the on-demand Netli network infrastructure. NetliContinuity provides global traffic management to ensure optimal performance and availability across data centers. NetliView continuously monitors business-critical, Netli-optimized applications to provide visibility into application response time and health. NetliDRM provides accelerated access to and control over high-value digital assets. Netli Accelerated SSL Delivery ensures LAN-like response times worldwide for secure traffic. About Snap.com Snap.com is a web search engine See Web search engines. that, with its visual approach to search and intuitive user interface, provides users with a unique and more efficient way to view and interact with search results. Snap.com also delivers to businesses a more cost-effective advertising model that aligns search relevance with advertiser goals while also protecting them from click fraud. Snap.com was recently chosen as one of TIME magazine's 50 Coolest Websites of 2006 and, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Hitwise, was one of the fastest growing websites for the month of September 2006. About Perfect Market Technologies Perfect Market Technologies, Inc., operator of Snap.com, is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund Mayfield Fund is a venture capital firm located on Sand Hill Road in Menlo Park, California, home to many of Silicon Valley's leading venture capital firms. Mayfield was founded in 1969 by Tommy Davis, one of the first venture capitalists. . Snap.com builds on Idealab's achievements in the search industry, including its creation of the paid search model through its former network company Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA. About Netli Netli is the fastest growing global service provider for accelerating applications and content over the Internet - enabling global eBusiness from centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. infrastructure. Netli provides network infrastructure as a service, on-demand optimizing application and content delivery while shifting bandwidth, computing, and storage requirements to Netli infrastructure. The result is better utilization of capital budgets and resources by transferring the cost, risk, complexity and management overhead of delivering enterprise-scale Web applications and content to Netli. The world's three biggest mobile phone suppliers, the largest technology reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. , the largest beauty products company, the two largest computer manufacturers, and the top two import auto manufacturers trust Netli for their application acceleration and content delivery needs. The company is headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. and was recently included in this year's AlwaysOn 100 list of the most innovative technology companies in the world. |
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