Smith & Wesson Signs Doug Koenig, Accomplished Champion in Sporting Industry and Highlights Forward Strategic Focus.

Business Editors

SPRINGFIELD, Mass.--(BUSINESS WIRE)--March 19, 2004

Smith & Wesson Corp., a wholly owned subsidiary of Smith & Wesson Holding Corporation (AMEX:SWB), announced today the signing of a sponsorship agreement with Doug Koenig, an industry-recognized champion pistol and rifle shooter. Koenig will represent Smith & Wesson, a more than 150 year-old handgun maker, in promoting the brand at shooting competitions and specific industry events. The agreement between Smith & Wesson and Doug Koenig brings together Smith & Wesson and its leading position in quality handguns and Koenig, who many people consider to be one of the world's best competitive shooters.

Roy Cuny, President and CEO of Smith & Wesson Holding Corporation, commented, "We are thrilled to have Doug as an official representative of Smith & Wesson's high- performance quality handguns. The multi-year agreement further enhances Smith & Wesson's marketing platform due to the value of Doug's recognized name and his many accomplishments that are well known to the extensive community of shooting sports enthusiasts."

Koenig is best known for being the first and only person to ever achieve a perfect score at the Masters International Championships. His impressive list of titles includes ten titles in the Masters International Championship, seven in the Bianchi Cup, a European Bianchi Cup, three Steel Challenge titles, IPSC World Championship, seven Sportsman's Team Challenge titles, a World Action Pistol Championship, three titles for rifle, pistol and shotgun at the World All-Around Championship and four titles, including the Gold Medal in 2003, at the ESPN Great Outdoor Games.

Besides accumulating shooting awards, Koenig donates his time as the National Spokesperson for the NSSF's "Where-to-Shoot" and "Project Childsafe." Doug Koenig will be joining the Smith & Wesson ranks with another great professional shooter, Jerry Miculek. Miculek, sponsored by Smith & Wesson, is considered to be the fastest revolver shooter in the world, holding five revolver speed shooting records. With his Smith & Wesson Performance Center revolver, Miculek has earned titles in the International Revolver Championship, World Shoot-Off Championship, Sportsman's Team Challenge, World Speed Shooting Championship - Revolver Division, USPSA - 3-Gun Division, USPSA Revolver Division, to name a few, including a nomination to the 1991 Top Ten American Handgunner of the Year Award.

Smith & Wesson is focused on strategic expansion of its brand opportunity as it relates to its core handgun and handcuff businesses as well as to related products through its licensing agreements. The Company's objective is to deliver high-quality innovative products, introduce handguns that meet customers' expectations, provide customers with timely order execution and service customers through processes that differentiate Smith & Wesson.

About Smith & Wesson

Smith & Wesson Corp., a subsidiary of Smith & Wesson Holding Company (AMEX:SWB), is one of the world's leading producers of quality handguns, law enforcement products and firearm safety and security products. Law enforcement and military personnel, target shooters, hunters, collectors, and firearms enthusiasts throughout the world have used Smith & Wesson products with confidence for more than 150 years. For more information on Smith & Wesson and any of the Smith & Wesson products, visit, www.smith-wesson.com.