Smith & Wesson Holding Corp. to Expand Brand Licensing with Leveraged Marketing Corporation of America.Business Editors SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec. 19, 2002 Smith & Wesson Smith & Wesson U.S. gun manufacturer. The company has its roots in an 1852 partnership between Horace Smith (1808–93) and Daniel B. Wesson (1825–1906), who designed and marketed a lever-action, repeating magazine handgun that held a self-contained cartridge. Holding Corporation (AMEX AMEX See: American Stock Exchange : SWB SWB Stadtwerke Bonn SWB Scranton Wilkes-Barre (Pennsylvania region) SWB Short Wheel Base SWB Southwestern Bell SWB Subjective Well-Being (psychology) SWB Switchboard SWB Social Well-Being ), parent company of the legendary 150-year-old handgun maker, Smith & Wesson Corp., announced today it has engaged Leveraged Marketing Corporation of America (LMCA LMCA Left Main Coronary Artery LMCA Long-term Medical Conditions Alliance LMCA Lake Mead Christian Academy (Henderson, NV) LMCA Left Middle Cerebral Artery LMCA Logistics Materiel Control Activity LMCA Logistics Material Control Activity ), the recognized leader in strategic brand licensing, to help further expand the Smith & Wesson brand in new directions. LMCA currently manages over $3 Billion in sales of licensed products worldwide. LMCA has executed brand licenses for its clients in over 100 countries and manages many of the top ranked licensing programs in the field. Its clients include Mobil, Honeywell, Kodak, Westinghouse and Mack Trucks Mack Trucks is one of the world's leading truck-manufacturing companies. It is now a subsidiary of AB Volvo, Volvo Group. The company's headquarters are in Allentown, Pennsylvania, in the Lehigh Valley region of the state. . "The addition of LMCA will significantly enhance our current licensing efforts," said Mitchell Saltz, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Smith & Wesson Holding Corporation. "We are actively looking to LMCA to attract new licensing partners in the industrial based product and service categories. Since 1996, Smith & Wesson has only granted 30 licenses in seven categories. In the second quarter ending October 31, 2002, we added five new licensees and we look forward to securing more as we move into 2003." Smith & Wesson's powerhouse brand currently enjoys an outstanding 87 percent brand recognition nationwide. The Company's core product line is sold worldwide through over 12,000 dealers in more than 90 countries. "The Smith & Wesson brand has a history of success in selling quality products," said Allan Feldman, president of Leveraged Marketing Corporation of America. "The reputation and recognizable brand name can now be expanded to fuel new relationships in new industries." About Smith & Wesson Holding Corporation Smith & Wesson Holding Corporation is the parent company of Smith & Wesson Corp., one of the world's leading producers of quality handguns, law enforcement products and firearm firearm, device consisting essentially of a straight tube to propel shot, shell, or bullets by the explosion of gunpowder. Although the Chinese discovered gunpowder as early as the 9th cent., they did not develop firearms until the mid-14th cent. safety and security products. Law enforcement personnel, military personnel, target shooters, hunters, collectors and firearms enthusiasts throughout the world have used the Company's products with confidence for 150 years. Smith & Wesson Corp. also manufacturers and markets Smith & Wesson branded handcuffs hand·cuff n. A restraining device consisting of a pair of strong, connected hoops that can be tightened and locked about the wrists and used on one or both arms of a prisoner in custody; a manacle. Often used in the plural. tr.v. and other products utilizing its metal working expertise and providing products and services to many external customers through its Specialty Services division. Comprehensive information about Smith & Wesson Holding Corporation is available at www.smithandwesson.com About Leveraged Marketing Corporation of America LMCA is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation with headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Founded nearly two decades ago, the firm is a pioneer in the field of strategic brand licensing. Its principals sit on the board of LIMA Lima, city, Peru Lima (lē`mə, Span. lē`mä), city (1990 metropolitan area est. pop. 6,400,000), W Peru, capital and largest city of Peru. Its port is Callao. , the industry association, and are widely published on the topic of strategic brand licensing. The firm has engineered over 200 licenses for its clients covering a wide range of different products and services. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Statements in this press release about the company's future expectations, including: development of licensing and branding and software development opportunities, adding additional licensees and all other statements in this release, other than historical facts, are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, section 21E of the Securities Act of 1934, as that term is defined in the Private Securities Reform Act of 1995. It is important to note that actual results and ultimate corporate actions could differ materially from those in such forward-looking statements based on such factors as softening of consumer demand based on national or political events or based on consumers' personal satisfaction or desire for our products for a variety of reasons (style, quality, etc.); or the inability to leverage the name "Smith & Wesson" in the licensing categories selected by management to pursue; or a perceived or actual decline in the quality of products produced, or the timeliness of completion of the software being developed, among other factors. Such "forward-looking statements" are subject to risks and uncertainties set forth from time to time in the Company's SEC reports, including the report on Form 10-KSB for the year ended April 30, 2002 and Form 10-QSB for the quarter ended July 31, 2002 and October 31, 2002. |
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