Smirnoff Source(TM) Splashes into the Northeast.Smirnoff Source([TM]) to Unveil New Broadcast Advertising and Interactive Online Banner Ads in July NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Smirnoff Source[TM], the new premium beverage offering from Diageo North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. that combines pure spring water with alcohol, has launched a new advertising campaign that debuted on July 1st. The new multi-million dollar campaign features outdoor billboards, :15 and :30 second broadcast spots and online banner ads that give consumers the ability to actually control and interact with the ads. Set to run through the end of August, the broadcast spots, entitled "Whoo! alright, yeah Uh Huh," and "Smirnoff Source Drink Responsibly," feature a stream of water dancing to the pulsating beats of numerous up and coming artists, including The Rapture and Nextmen. Created by JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory and directed by Koichiro Tsujikawa, the creative spots bring water to life in a never-before-seen manner. "In these ads, much like in Smirnoff Source, the pure spring water is the star," said Mark Breene, Vice President, Diageo Progressive Adult Beverages. "We feel these spots capture the energy and vitality of the Smirnoff Source lifestyle, and are looking forward to seeing our consumers celebrating responsibly." The broadcast ads will run in nine Northeastern states through the end of August, including Connecticut, Maine, Maryland, Massachusetts, Michigan, New York, Ohio, Pennsylvania and Road Island. The online banner ads, which will allow consumers to use their mouse to manipulate the dancing water to create unique shapes and patterns of their choosing, will run from July through August and again from October through November. Outdoor billboards featuring a three-dimensional bottle of Smirnoff Source being submerged in water will appear in cities throughout the Northeast beginning in July. Smirnoff Source is the latest product to be offered as part of Diageo's industry-leading Progressive Adult Beverage (PAB PAB In currencies, this is the abbreviation for the Panamanian Balboa. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ) category. Other PAB product offerings include Smirnoff Ice[R] premium malt beverage Malt beverage is an American term for both alcoholic and non-alcoholic fermented beverages, in which the primary ingredient is barley, which has been allowed to sprout ("malt") slightly before it is processed. , Smirnoff[R] Raw Tea[TM] and Captain Morgan Parrot Bay[TM] Tropical Malt beverages. When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking. About Diageo Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (DEO DEO Deodorant DEO Diversification de l'Economie de l'Ouest Canada (Western Economic Diversification Canada) DEO Diversification de l'Économie de l'Ouest Canada (Western Economic Diversification Canada) ) and the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (DGE DGE Dynamic General Equilibrium (economics) DGE Diccionario Griego-Español (Madrid, Spain) DGE Dynamic Gain Equalizer DGE Delayed Gastric Emptying DGE Division of Gaming Enforcement ). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly. |
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