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Smashing Ideas Wins Internet Advertising Competition Awards for Nintendo Projects; Web Marketing Association Recognizes Work of Seattle-based Studio.


SEATTLE -- Smashing Ideas, Inc., an entertainment and marketing services studio that creates immersive, interactive content for all screens, has been recognized by the Web Marketing Association in its 2006 Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  Competition Awards.

Awards won include three for Smashing Ideas' Nintendo projects: "Outstanding Integrated Ad Campaign" for Nintendogs (www.nintendogs.com), "Best Game Site Integrated Ad Campaign" for Nintendo Trace Memory (www.tracememory.com), and "Best Toy & Hobby Rich Media Online Campaign" for Nintendo Polarium.

The Web Marketing Association presents the awards annually to agencies that uphold a high standard of excellence and produce innovative, compelling web-based products. "All three projects for Nintendo reveal Smashing Ideas' flair for creativity, and ability to engage young, tech-savvy computer users," said William Rice William Rice may refer to:
  • William W. Rice (1826-1896); an American statesman, representative from Massachusetts.
  • William Marsh Rice (1816-1900); an American businessman, founder of Rice University.
  • William Craig Rice (1955- ); an American pedagogy expert.
, president of the Web Marketing Association. "They're outstanding individual projects, and even when viewed separately, easily discernible as the work of Smashing Ideas."

"We're very pleased that our entries won Internet Advertising Competition awards this year," said Tiffany Tiffany, Tiffanie (UK)

a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors.
 Young, creative director, Smashing Ideas. "The competition was filled with impressive work from a host of qualified agencies."

About Smashing Ideas

Seattle-based Smashing Ideas (smashingideas.com) has been the leader in rich media and Flash-based entertainment for kids, tweens and teens for more than nine years. Smashing Ideas currently develops brand-building experiences and content for four of the top five kid's websites, and has created more than 200 online games for multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms.  including PC, IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  and Mobile. Smashing Ideas' client list includes Nintendo, Nickelodeon, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Kraft, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, Mattel and Yahoo!

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing See Internet advertising. , advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Associations annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its ninth year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:May 2, 2006
Words:358
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