SmartDisk MVP Rocks Your Digital World; No More Stray Music, Video and Photo Files. Just the Ease and Enjoyment of Creating Multimedia CDs.

Business/Technology Editors

Editors' note: A snapshot of SmartDisk MVP is available at http://www.wswpr.net/smartdisk/.

NAPLES, Fla.--(BUSINESS WIRE)--August 15, 2001

SmartDisk (Nasdaq: SMDK), whose products enable consumers and businesses to easily create, manage and use all types of digital content, introduced today a one-of-a-kind multimedia CD creation software for music, video and pictures - SmartDisk MVP(TM). In one comprehensive program, SmartDisk MVP lets consumers organize, manage and combine a multitude of digital files including music, video, photos and data into personalized presentations viewable on PCs and TVs. Available in retail stores throughout the U.S. and Europe on August 30, 2001, SmartDisk MVP helps consumers get more enjoyment out of their digital lifestyle. A snapshot of SmartDisk MVP is available at http://www.wswpr.net/smartdisk/.

Featuring an innovative entertainment center interface, SmartDisk MVP makes it easy for consumers to manage their digital content with a computer. Users can keep a visual inventory of their digital files and efficiently combine them into personalized, interactive slide shows and music compilations. With a click of a button, SmartDisk MVP creates multimedia CDs of music, video and pictures that can then be viewed with friends and family on PCs or through DVD players connected to their TVs - wherever it's most convenient.

"SmartDisk MVP is about convenience and flexibility," said Michael S. Battaglia, President and CEO, SmartDisk. "Unlike any other product currently available, SmartDisk MVP brings together music, video and photography - in one package, in one simple process. SmartDisk MVP takes the frustration out of managing multimedia and adds more value to all of today's digital devices."

With the proliferation of digital appliances, consumers need assistance to manage their digital content in an easy, cost-effective and efficient way. IDC research indicates the overall growth of digital appliances is 72 percent CAGR, from 9 million units sold in 1998 to 78 million in 2002.

To help consumers get off to a fast start, SmartDisk MVP includes a comprehensive tutorial and a "wizard" for easy step-by-step use. MVP offers a rich variety of capabilities, allowing users to:

--Easily Organize Digital Content: From a PC, users can gather and group files of digital music, video, pictures and data for compiling multimedia slide shows and presentations.

--Instantly Create CDs: With a click of a mouse, SmartDisk MVP automatically creates a CD that can be played on most CD and DVD players, PCs and TVs.

--Assign Images to Albums: SmartDisk MVP stores multimedia files in clearly identifiable albums for quick and easy access. Users can create their own album covers using any digital image or video frame of their choice.

--Play Movies and Audio: Users can play back multiple movie clips and audio tracks simultaneously or sequentially within the SmartDisk MVP TV-like interface.

--Print Digital Pictures: To simplify the frustrating process of printing digital photographs, SmartDisk MVP lets users print digital images either singly or as entire albums, in various sizes and layouts.

As a bonus, SmartDisk MVP includes additional software, with a combined retail value of $130.00, to give users even greater capabilities. Packaged with MVP are versions of:

--Cyberlink PowerDVD(TM) - This DVD player software can be automatically included on every SmartDisk MVP CD that users create. It allows users - and anyone they send their slide show creations to - to play their MVP CDs on a PC without first having to purchase or download player software.

--FotoCanvas(TM) - This easy-to-use touch-up photo editor offers tools for enhancing digital images.

--Neato(R) CD labeling kit - This software provides everything users need to produce professional-looking CD labels and jewel case inserts for their creations.

SmartDisk MVP has already been recognized by retailers with a "Best Software Product" award at RetailVision Europe 2001 in May.

Beginning August 30, SmartDisk MVP will be available nationwide (suggested MSRP of $89.95) in electronics and computer retailers and catalogs, including Best Buy, Comp USA, Amazon.com, CDW, Fry's, Good Guys, J&R, Micro Center, Multiple Zones, OfficeMax and PC Mall. MVP will also be available directly from SmartDisk at http://www.smartdisk.com.

About SmartDisk Corporation

SmartDisk is a leading developer, manufacturer and marketer of a range of advanced consumer electronic products and exciting software solutions that are enabling the digital age and simplifying the digital lifestyle. The Company's innovative products help users transfer, store, manage and share digital music, video, pictures and data. Headquartered in the U.S., with operations in Europe and Asia, SmartDisk sells and supports its products worldwide. SmartDisk's partners include Apple, FujiFilm, Olympus, Sony, Toshiba and others. For more information, go to http://www.smartdisk.com.

All trade names referenced are trademarks or registered trademarks of their respective holders.