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Smart and Friendly Solidifies Leadership Position With Launch of Industry's Fastest CD-Recorder; CD Rocket Blazes Technology Path With 8x Recording Speed and 20x Read Speed.


CHATSWORTH, Calif.--(BUSINESS WIRE)--Nov. 17, 1997--Smart and Friendly, Inc., a leader in CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and optical storage technology, today reaffirmed its leadership position in CD-Recordable technology as it introduced the CD Rocket, the industry's fastest CD-Recorder.

The new CD Rocket is an 8x CD-Recorder -- four times the speed of the popular, 2x CD-Recorders currently on the market -- with 20x read speed, a generous 2 MB buffer and a complete applications software suite.

"The market will always welcome a faster CD-Recorder because faster hardware can save users time and increase their productivity," said Mary Bourdon bour·don  
n.
1. The drone pipe of a bagpipe.

2. The bass string, as of a violin.

3. An organ stop, commonly of the 16-foot pipes, medium in scale but with dark timbre.
, optical storage analyst at Dataquest. "However, any new recorder, no matter how fast it performs, needs to be ready to use out of the box, easy to use once installed, and cost-effective to deliver real benefits."

"Once again, Smart and Friendly raises the standards by which CD-Recordable technology is measured, delivering a fast, powerful, complete solution with the ultimate out-of-box experience The term Out of Box Experience usually refers to computer hardware or software. It describes the experience a user has when installing and/or performing initial configuration on a piece of hardware or software. ," declared Perry Solomon, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Smart and Friendly. "The CD Rocket will out-perform any CD-Recorder currently on the market. In addition, with a street price that starts at under $1,000, the CD Rocket will be a strong upgrade alternative to 2x and 4x recorders."

The CD Rocket includes a SCSI-2 host adapter Also called a "controller" or "host bus adapter," it is a device that connects one or more peripheral units to a computer. It is typically an expansion card that plugs into the bus. IDE and SCSI are examples of peripheral interfaces that call their controllers host adapters. See host. , and a software applications suite that features Adaptec Easy CD Creator Adaptec Easy CD Creator is a CD authoring program bundled with many early CD writers.

It was part of a suite often just known as Adaptec Easy CD Creator, which consisted of:
  • CD Creator itself.
  • A CD copying program.
  • DirectCD, a packet writing program.
 Deluxe Edition, Adaptec Toast, Adaptec DirectCD, Smart and Friendly CDR (1) See CD-R and extension.

(2) (Call Detail Reporting) See call accounting.

(3) (Common Data Rate) A standard sampling rate for digital video for 480i and 576i systems. The rate is 13.5 MHz. See ITU-R BT.
 Disc Jockey disc jockey (DJ)

Person who plays recorded music on radio or television or at a nightclub or other live venue. Disc jockey programs became the economic base of many radio stations in the U.S. after World War II.
, Macromedia Backstage Designer Plus, MediaPath MediaAgent, ECI ECI Employment Cost Index
ECI Election Commission(er) of India
ECI Enterprise Content Integration
ECI Early Childhood Intervention
ECI Environmental Change Institute
 Disc Inspector Pro, Smart and Friendly CD Consultant, Smart and Friendly Custom CD Label System, and an 8x-certified Smart and Friendly blank CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution.  disc.

Adaptec Easy CD Creator Deluxe Edition for Windows 95 and Windows NT 4.0 enables users to create music, audio, data, video, or mixed-mode CDs. CD Spin Doctor allows users to digitally filter and transfer music on vinyl records, cassettes and other sources to CDs. With Video CD Creator, users can record music and video for playback on multimedia computers. Photos can be saved on CD using Picture CD Creator. Adaptec DirectCD packet recording software for Windows 95 and Windows NT 4.0, allows users to drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another.  files directly on CD-R discs.

Adaptec Toast is a powerful CD-Recording application for the Macintosh. The user interface is modeled on the Finder, offering full drag-and-drop support.

Smart and Friendly's CDR Disc Jockey for Windows 95 and Windows NT 4.0 provides a simple, point-and-click interface. Users can record on a CD-R disc a customized compilation of audio tracks from up to five CDs. Combining the CD Rocket with a Smart and Friendly CD-ROM jukebox delivers a complete compilation recording system.

Macromedia Backstage Designer Plus for Windows 95 and Windows NT 4.0 produces multimedia web pages in a point-and-click environment. This application provides both novice and experienced users with the essential tools for web authoring in a true WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page.  environment.

MediaPath MediaAgent for Windows networks is a comprehensive CD-ROM network access and management solution. Users can identify the current or most recent location of a CD-ROM disc, maintaining the security of sensitive data. MediaAgent inventories and tracks CD-ROM titles so that they can be managed as a corporate asset.

ECI Disc Inspector Pro ensures that discs are written properly. This utility features data compare, lost session recovery, CD table of contents (TOC) display, and other capabilities.

CD Consultant from Smart and Friendly simplifies the installation process. This utility allows users to automatically install the software applications they select from among those received with the recorder.

The Smart and Friendly Custom CD Label System works with a laser or inkjet printer to produce disc labels with a professional look.

The Smart and Friendly CD Rocket will ship in the first quarter of 1998. Pricing has not been finalized yet, but the company anticipates street prices for the complete CD-Recorder solution to start at under $1,000.

Smart and Friendly, Inc. is recognized as the world's largest privately-held manufacturer of CD-Recordable, CD-ReWritable, CD-ROM and optical storage technology. The company's storage solutions are available to resellers through Ingram Micro, Merisel, MicroAge and Tech Data. End-users may purchase these solutions from CDW CDW - data warehouse , CompUSA, Data Vision, Fred Meyer, Fry's Electronics, The Good Guys, J&R Computer World, Micro Center, Micro Warehouse, Nebraska Furniture Mart, PC Connection, and other locations where computer products are sold. Unlike its competitors, Smart and Friendly offers free technical support over a toll-free line.

Smart and Friendly understands that consumers appreciate market-smart and user-friendly solutions that never compromise quality and reliability. The company delivers solutions to the consumer, corporate, government, and education markets, providing each customer with the ultimate out-of-box experience. Smart and Friendly combines cutting-edge hardware -- CD-Recorders, CD-ROM jukeboxes and CD-ROM network towers -- with powerful software suites to provide complete, "must-have" solutions.

For product and sales information, contact Smart and Friendly at 20520 Nordhoff Street, Chatsworth, Calif. 91311; Internet http://www.smartandfriendly.com; phone 800/959-7001 or 818/772-8001, fax 818/772-2888. -0-

Keywords: Smart and Friendly, CD-R, CD-Recorder, CD-Recordable, CD-Writer, CD-ROM, optical, Kodak, HP, Hewlett-Packard, Yamaha, Teac, Plextor, Philips

CONTACT: Smart and Friendly, Inc.

Perry Solomon, 818/772-8001

Perry888@aol.com

or

Shotwell Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Inc.

Louie Yan, 408/727-4356

louieyan@pacbell.net
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 17, 1997
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