Smart and Friendly Announces Rocket Replicator, the Fastest Stand-Alone CD Disc Duplicator, At a Smart and Friendly Price.

CHATSWORTH, Calif.--(BUSINESS WIRE)--Jan. 6, 1999--

Rocket Replicator Can Duplicate Any of Five Stored Projects, With No

Computer or Special Training Required

Smart and Friendly(R) Inc., the industry's number one supplier to retail of CD-R products, today announced the fastest available single drive CD duplicator, with an unprecedented low price.

The Rocket Replicator(TM) incorporates Smart and Friendly's award-winning 8x CD Rocket technology.

The Rocket Replicator operates as a stand-alone unit that does not require a connection to a computer to operate. It can also function as an external 8x CD-Recorder that can be used on either a PC or Macintosh.

The Rocket Replicator includes a valuable software suite of popular applications featuring:

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--   Adaptec Easy CD Creator: Designed for Windows 95/98 and Windows
     NT 4.0 and above, Easy CD Creator simplifies the task of
     designing and recording data and audio.

--   Adaptec Toast: A powerful CD-Recording application for the
     Macintosh. The user interface is modeled on the Finder, offering
     full drag-and-drop support.

--   Sonic Foundry CD Architect: Writes studio-quality audio CDs,
     samples audio from compact discs, records from DAT cartridges or
     digitizes material through a Windows-compatible sound card.

--   Sonic Foundry Sound Forge XP: Composes professional-quality sound
     tracks with more than 25 digital audio effects and processes.
     Sound Forge also lets users incorporate audio into web page
     design.

--   Diamond Cut Audio Restoration Tools 32: Cleans up clicks and pops
     from phonograph record source audio; removes hiss from cassette
     and reel to reel tape, and enhances CD audio recordings. Audio
     enhancement capabilities produce excellent audio masters for
     recording to CD.

--   MediaPath MediaAgent: The most comprehensive software only CD-ROM
     network access and management solution. Efficiently find, use and
     manage CD-ROM resources.

--   ECI Disc Inspector Pro: A complete utility package ensures that
     your discs are written correctly. Disk Inspector Pro includes
     data compare, lost session recovery, CD Table of Contents
     display, and more.

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"An untrained staff member can replicate one CD every nine minutes -- or faster, with the Rocket Replicator," Perry Solomon, president and CEO of Smart and Friendly, said. "An exact duplicate can be made of most CDs," Solomon noted.

"In an eight-hour shift, the Rocket Replicator can write more than 50 full CDs," said Solomon. "The Rocket Replicator is ideal for organizations requiring duplication of moderate volumes of discs. Small software companies, sales organizations who want to make copies of presentations or catalogs, musicians for demo discs, educators who want to create teaching materials for use by their students, and others will derive great benefit from the Rocket Replicator," Solomon noted.

The recording process is very easy. Insert the master disc into the Rocket Replicator. The disc image is copied onto the Rocket Replicator's hard disk. When it is time to make a recording, the image is copied from the hard disk onto CD-R media.

"Because the data is stored on a hard disk, data can be sent to the recorder at maximum speed," Solomon said. "In addition, as we are recording onto a hard disk, the Rocket Replicator can store data for five projects, allowing you to choose which disc you wish to duplicate," Solomon concluded.

A front panel LCD shows the status of the Rocket Replicator. A user can choose which disc image to record, and can instruct the Rocket Replicator to add a disc image to its hard drive or to remove an image from the hard drive.

The Rocket Replicator, with an estimated street price of $1,499, is shipping now.

Smart and Friendly products are available at leading retail outlets including American TV, Best Buy, CDW, CompUSA, ComputAbility, Damark, DataVision, Fred Meyer, Fry's Electronics, the good guys!, Insight Direct, J&R Computer World, Micro Center, MicroWarehouse, Nationwide Computers, Nebraska Furniture Mart and PC Connection, and to resellers through D&H, Ingram Micro, Merisel, Synnex, and Tech Data.

Smart and Friendly products are available internationally through a network of in-country distributors and globally through CHS, Ingram Micro and Tech Data.

About Smart and Friendly

Smart and Friendly, Inc. is recognized as the industry's largest privately held manufacturer of CD-Recordable, CD-ROM, and optical storage technology. The company was named the country's Number One Supplier to Retail of CD-Recorders by Personal Technology Research (PTR), publishers of the HOT Market Monitor USA. Smart and Friendly was selected by NewMedia Magazine as one of the digital media industry's most influential suppliers, and placed it on the NewMedia 500 List.

Additionally, as recently reported in Computer Retail Week, Smart and Friendly holds two of the five Top-Selling CD-Recorder positions based on point-of-sale data. (Source: PC Data) Smart and Friendly President and CEO Perry Solomon is a member of the Board of Directors of the Optical Storage Technology Association (OSTA).

For product and sales information, contact Smart and Friendly at 20520 Nordhoff Street, Chatsworth, CA 91311; www.smartandfriendly.com.

Phone [phone] or 818/772-8001, fax [phone]. Smart and Friendly also offers free technical support over a toll-free line.

Keywords: Adaptec, CD-R, CD-Recorder, CD Rocket, CD-ROM, CD-RW, Champion Duplicators, CopyPro, Duplicator, MediaForm, MicroTech, Recordable, Replicator, Rimage, 8x

Note to Editors: Smart and Friendly is a registered trademark and Rocket Replicator is a trademark of Smart and Friendly, Inc. Any other product names are trademarks or registered trademarks of their respective companies.