Smart Money First Financial Publication to Enable Pages with Digimarc MediaBridge Technology.Business/High Tech Editors NEW YORK--(BUSINESS WIRE)--Aug. 16, 2000 Digimarc's Digital Watermark A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. Technology in September Issue Allows Selected Pages to Connect Readers With Targeted Web Destinations Digimarc Corporation (Nasdaq:DMRC DMRC Digimarc Corporation (stock symbol) DMRC Delhi Metro Rail Corporation (India) DMRC Digital Mobile Radio Communications ), the world leader in digital watermark technology and applications, today announced that Smart Money is the first financial publication to use Digimarc MediaBridge to bridge print magazine advertisements to relevant information on the Internet. The September issue of Smart Money, which hit newsstands August 15, features ad pages embedded Inserted into. See embedded system. with inconspicuous in·con·spic·u·ous adj. Not readily noticeable. in  con·spic digital codes. Smart Money is the latest magazine to incorporate Digimarc MediaBridge technology into its printed pages. The technology has also launched in Wired and Popular Mechanics. More than 150 magazines, with over 150 million readers, have licensed to use the Digimarc MediaBridge system. Digimarc MediaBridge reader software allows consumers to access the Web by showing digitally watermarked magazine pages to an image capture device, such as a PC camera attached to their computers. When the digital codes in Digimarc-enabled advertisements and editorial are held up to the PC camera, the software launches a browser, instantly connecting readers to opportunities to learn more and buy directly on the Internet. A stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. 'D' in the lower corner of the page indicates that the page is Internet-enabled. "We are excited to announce the launch of Digimarc MediaBridge technology in Smart Money," said Christoper Lambiase, publishing director of Smart Money. "It reduces the need for online searching and clicking; it's a fast and easy way to access additional information about a product or service." A letter from Lambiase appears in the magazine to educate readers on the application and use of the technology. "The launch of Digimarc MediaBridge in Smart Money magazine is very exciting," said Digimarc CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bruce Davis This article is about the American football player. For the American businessman, see Bruce Davis (video game industry). Bruce Davis (born June 21, 1956, in Rutherfordton, North Carolina) is a former professional American football player. . "It gives us the opportunity to showcase our technology in a respected, universally recognized financial publication, and it gives Smart Money the ability to offer better, more targeted information to its readers." Digimarc MediaBridge applications are the latest example of the company's expertise in digital watermark technology. About Digimarc Digimarc (Nasdaq:DMRC) is the world leader in digital watermark technology and applications that allow imperceptible im·per·cep·ti·ble adj. 1. Impossible or difficult to perceive by the mind or senses: an imperceptible drop in temperature. 2. digital code to be embedded in media content regardless of whether the content is distributed in analog or digital format. Using its proprietary technology, Digimarc has created Digimarc MediaBridge -- a fundamentally new way to access the Internet. Digimarc MediaBridge enables magazines and other printed media to become a direct bridge to relevant information on the Internet. Advertisements and editorial featuring a Digimarc symbol in the lower right page corner will contain an imperceptible code which when held up to an image-capture device such as a PC camera, will launch a browser and instantly connect readers to a dedicated URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . Digimarc also provides anti-counterfeiting solutions to the world's leading central banks This is a list of central banks. Contents A B C D E F G H I J K L M N O P Q R S T U V W Y Z and image commerce technologies to leading stock photo agencies and major corporations. For more information about Digimarc, please visit our Web site at www.digimarc.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission. Digimarc is a registered trademark and MediaBridge is a trademark of Digimarc Corporation. All other trademarks are the property of their respective owners. |
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