Small Biz Quiz.

Institution: Interstate Bank, Oak Forest, Ill.

Assets: $156 million, two locations

Agency: Spy Advertising, LaGrange, Ill.

The bank wanted a campaign that would promote its services to small businesses, citing multiple reasons why business owners should use the institution. The ad agency suggested a quiz format, which would help to give the campaign longevity. The campaign was simple, to-the-point and easy to create. It also worked well across many media, according to the agency. The keys to the success of the 13-week campaign were questions that emphasized the bank's strengths.