Smaato Inc. Introduces New Mobile Advertising Platform SOMA(TM) - Start Of Public Beta in Europe Attracts International Brands.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. & HAMBURG Hamburg, city, Germany Hamburg (häm`b  rkh), officially Freie und Hansestadt Hamburg (Free and Hanseatic City of Hamburg), city (1994 pop. , Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] (Smaato Open Mobile Advertising) in Europe are renowned brands including Mercedes-Benz, Microsoft and Allianz. Together with advertising and e-business agencies Smaato Inc. is deploying the possibilities of highly targeted mobile advertising, opening up new, creative ways of communication for brands and marketers. "Smaato is the matchmaker Matchmaker - A language for specifying and automating the generation of multi-lingual interprocess communication interfaces. MIG is an implementation of a subset of Matchmaker. for brands and the mobile consumer, offering the possibility to be a driving force in the process of exploring new opportunities of ad-enabled mobile content distribution", says Ragnar Kruse, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Smaato Inc. In the public beta pilot in Europe SOMA[TM] delivers mobile ads of Mercedes-Benz and Allianz, Microsoft, Vlkl Sport and additional media & entertainment brands. Silicon-Valley-based Smaato Inc. is in talks with agencies, brands, operators and media partners in the US and Europe. SOMA's patent-pending mobile advertising is delivered with mobile software Smaato Cost and Smaato News, the clever solutions for smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA). users. The Smaato solutions are made available now also to US-based and international users (free download at www.smaato.com/now). "With this new, innovative mobile advertising platform we are pioneering the distribution of display and response advertising on mobile phones", adds Ragnar Kruse. "The development of mobile advertising formats is gaining momentum. Soon we'll be witnessing a similar phenomenon as with Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. in its early stages". Programmers and developing partners of Smaato will be able to market their mobile solutions by deploying the SOMA[TM] platform. Smaato provides the key technologies of its SOMA[TM] platform as an open interface for developers and content providers. Interested developer partners can contact Smaato on their web site www.smaato.com - first third party applications will be announced at a later stage. With its ad-enabled mobile applications Smaato provides Smartphone users free choices for their daily communication and information needs. Smaato News 1.0 is an easy to use mobile newsreader A client program that is used to read messages from Internet-based discussion groups (the venerable Usenet) or syndication feeds such as RSS and Atom. Some programs provide a search and organization tool for both newsgroups and feeds as well as local e-mail messages, contacts and other for Smartphones. Users can subscribe their favorite news feed directly onto their phones in the standard RSS-format and read them "off-line". Smaato Cost 2.0 is the new version of the convenient tool for cost control, providing new features such as the real time display of the accumulated costs of calls, data and SMS-messages (including roaming The ability to use a communications device such as a cellphone or PDA and be able to move from one cell or access point to another without losing the connection. abroad). It comes with some select downloadable rate plans from major US carriers, like Verizon, Sprint, T-Mobile and Cingular. www.smaato.com About Smaato Inc. Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA[TM] (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to Smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006). Smaato Inc. is based in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. . The company was founded in 2005 by an experienced international management team. The European headquarter head·quar·ter v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem v.tr. To provide with headquarters: is in Hamburg, Germany. For more information please visit www.smaato.com. Smaato[R] is a registered trademark of Smaato Inc. |
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