Skyworth Designs Genesis Video Controllers into Premium and Entry-level LCD TV Platforms; Cortez and Hudson Designed into Global High-definition Models.

SAN JOSE, Calif. -- Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel monitors, TVs and other consumer display products, today announced that Skyworth Optical & Electrical Company Limited, China's third-largest TV manufacturer and a major television exporter, has designed Genesis Microchip's FLI8532 (Cortez) into its new high-definition 32-inch and 37-inch LCD TV models 32FL6G, 32FL6U1, 37FL6G and 37FL6U1, all of which are now available in China. Skyworth has also designed Genesis Microchip's FLI8125 (Hudson) into its new 15-inch and 20-inch entry-level TV platforms, models 15L01, 15L05, 20L05 and 20LC1, currently available in Europe, Hong Kong, Indonesia and Australia.

"Genesis is a key supplier supporting our strategy of offering innovative, attractively designed LCD TVs that produce the highest levels of picture quality and functionality," said He Jian-Min, VP of Product Development, Skyworth Optical & Electrical Co., Ltd. "Incorporating Genesis's proprietary video processing technologies into our different families of flat-panel televisions is contributing to the strong consumer acceptance of our products in China and abroad."

"By selecting Genesis's display technology with Faroudja(R) video processing, we are able to offer industry-leading televisions that produce superior image quality regardless of the broadcast standard or source used," said Wu Wei, VP & GM of R&D Centre, Skyworth Multimedia Co., Ltd.

"We are very pleased to be chosen as an integral technology provider by Skyworth, playing an essential role in their overall LCD TV design strategy," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "Skyworth's global success, especially their rapid growth in China's television market, is a testament to their products' picture quality as well as their design and manufacturing capabilities."

The FLI8532 and FLI8125 were designed to provide a high-quality dual channel solution for Picture-in-Picture applications. The FLI8532 (Cortez) is a highly integrated, single-chip television solution for flat-panel televisions. It features Faroudja's Emmy award-winning, advanced video decoding, directional correlational deinterlacing (DCDi) and video enhancement technologies, whose inclusion is represented by the Faroudja DCDi Cinema(TM) brand. An integrated, multi-standard 3-D video decoder provides support for NTSC, PAL and SECAM standards and the integrated VBI (Vertical Blanking Interval) processor supports Teletext, Closed Captioning, V-chip and other VBI services. The FLI8532 also features proprietary technologies to improve the performance of Liquid Crystal Displays for television applications including LCD Overdrive technology to reduce motion smearing artifacts and an Active Color Management(TM) system to improve the dynamic color range. An embedded microcontroller and versatile On-Screen-Display (OSD) facilitate rapid product design of a global television chassis.

The FLI8125 (Hudson) is a cost-effective, highly integrated, mixed-signal controller for TV and digital video applications and supports HD formats including 720p and 1080i. It incorporates a suite of technologies known under the Faroudja DCDi Edge(TM) brand, including Faroudja's proprietary memory-less DCDi to eliminate jagged edges in video, TrueLife(TM) video enhancement and Active Color Management(TM) technologies. The controller also features a multi-standard 2-D video decoder capable of accepting NTSC, PAL or SECAM and all sub-formats. The high-speed Analog-to-Digital Converter (ADC) accepts both analog RGB and YPrPb inputs. An integrated VBI Slicer supports Closed Captioning and Teletext applications, and the built-in microprocessor enables full system control without external devices.

About Skyworth Holdings Limited

Skyworth is the leader in the development and manufacturing of electronic customer products, display technology related products, as well as audio and visual and information technology products for the consumer and professional markets with its best-known "Skyworth" brand in China.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq: GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, Faroudja DCDi Cinema, Faroudja DCDi Edge, TrueLife and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.