Skyrider Unveils New In-Video Ad Solution to Empower Content Owners and Advertisers in Peer-to-Peer Networks.

Solution Provides Advertisers and Content Owners with the First Measurable and Controllable Platform for Monetizing and Distributing Digital Content

MOUNTAIN VIEW, Calif. -- Skyrider, developer of a new peer-to-peer (P2P) platform, today announced an innovative in-video advertising solution offering advertisers and content owners a means to distribute, track and monetize content on P2P networks. The new offering is an extension of Skyrider's platform that organizes and monetizes P2P networks. Skyrider's in-video ad solution empowers content owners with a mechanism to monetize their digital assets through a targeted, high-volume distribution channel with over 20 million unique daily visitors. This product gives branded advertisers the control and contextual relevancy necessary to run targeted campaigns to this vast audience. The Skyrider platform is the first of its kind available in the decentralized P2P networks where content has traditionally been difficult to control and monetize.

"The deployment of Skyrider's in-video ad solution comes at a critical juncture as more companies are distributing digital media to the Internet and users are consuming more of it. P2P networks represent a tremendous distribution channel for a video advertising market that is forecasted to reach $3 billion by 2010," said Edward Kozel, CEO, Skyrider. "Skyrider's tremendous opportunity lies in continuing to build these viable, lucrative opportunities for both content owners and advertisers."

How it Works

Content owners, movie studios, recording artists or record labels designate which content they want to distribute to P2P network users. The content is made available alongside relevant search results provided by Skyrider's search marketing technology when a P2P network user enters a search query. Skyrider's sophisticated geo-targeting and tracking mechanism determines the most suitable ads to pair with the content, typically yielding one to three ads that are served up dynamically within the video when downloaded and played. Distribution of the content and its advertising can be tracked by download, views, and geo location. Skyrider's technology includes strong targeting and management tools that deliver a powerful, measurable, and cost effective solution for reaching consumers across diverse multimedia environments.

"Advertisers have been seeking new channels and innovative ways to reach the attractive P2P demographic," said Tim Hanlon, Senior Vice President, Denuo Group, a Publicis Groupe company. "Skyrider is providing a platform for them to not only reach this demographic, but also to provide invaluable marketing data."

As global consumers have become accustomed to an a-la-carte, on demand entertainment experience, P2P networks have taken command of 60 percent of backbone internet traffic and 90 percent of upstream traffic according to CacheLogic. To capitalize on this opportunity, Skyrider is paving the way for the widespread commercial utilization of P2P networks for content owners and advertisers. The deployment of Skyrider's in-video advertising solution, in addition to the company's search marketing solution, illustrates the company's commitment to helping content owners find new ways to reach more people with more monetizable content.

Skyrider's systems are based on proprietary high-performance network stacks backed by a large-scale distributed architecture for control and transaction processing. These systems enable Skyrider to weave into the global fabric of P2P networks. P2P networks have unique advantages in scale of user base and the cost of storing and sharing of data that make them well suited to the growth in global media creation and distribution. Skyrider's embedded P2P platform provides unique opportunities for content owners and advertisers to take advantage of the attractive audience and growing scale of the P2P audience.

Skyrider's in-video advertising solution is available today. For additional information on Skyrider visit www.skyrider.com.

About Skyrider

Skyrider is creating a peer-to-peer (P2P) networking platform to support the search, control, and monetization of content on P2P (peer-to-peer) networks. Skyrider's focus is to utilize the power of P2P networks to provide valuable opportunities and services for businesses and consumers. The company's unique platform enables businesses to promote commercialization of P2P networks through cost-effective and advertising supported content distribution, and targeted marketing. Skyrider (www.skyrider.com) is located in Mountain View. The company was founded in 2003 and is funded by Com Ventures, Sequoia Capital and Charles River Ventures.